Hiring For Swiggy For AM- Menu Excellence Role- Bangalore

Job Description

Areas of Responsibility/Indicative Activities

Market Research & Menu Suggestion

Understand the Business Need (Category Growth, New City Launch, New Brand Launch, Acquisition, Customer Engagement etc.)by engaging with the business stakeholders periodically to identify a food menu based solution.Engage in customsied market research to serve the business need using platform data, competition data, blogs, articles, listicles, google trends, social media etc.Conduct competition benchmarking once the required information on the 'food menu' is identified through research and collate the required specifics (such as regional flavours, ingredients, food quality, presentation etc.)

R & D Support for Menu Creation & Food Trial

Align the suggested menu and its specifics to the R & D Team for culinary development by ensuring that the brand guiding priciples are adhered to.Work with the R & D Team on the various versions of the 'menu' prepared by them by giving them inputs/feedback based on market research insights for improvisations (if any)Bring together inhouse teams (Menu Execellence, Brand Chefs and potential customers ) for tasting the food and sharing their comments.

Stakeholder Management

Record the 'trial feedback' and circulate the same with relevant stakeholders - Menu Excellence, Culinary Brand Chefs and R & D team and facilitate the final decision of inclusion of the menu.Ensure dish bank is updated with the latest inclusion for future launches.Get the 'menu dish' launch ready by doing photo shoot, naming, descriptions and making pricing suggestions to the business teams and anchor the catalogue placement (through the business team or by self)Track the performance of the dishes launched and communicate the same to R & D and Culinary for any improvements.

Education Qualification:

Post Graduation (Any)- hospitality/service desirable

Additional Certifications (If applicable) :

Experience: 3-4 years

Functional Competencies Behavioural /Competencies Themes

Understanding of food and beverages and Market trendsInnovation-11.Continuous Improvement 2. Think out of the box 3. Ideas to Reality Qualitative Research Methods and Techniques End User Focus-11.Empathy
2.Customer Backward Thinking
3.Customer Experience

Customer Preferences and Regional Tastes and Trends

Stakeholder Management-11.Managing Relationships 2.Conflict Management 3. Working CollaborativelyInfluencing Skills-11.Interpersonal Sensitivity 2. Impactful Communication 3.Persuasion SkillsExecution Excellence-11.Planning, organising
2.Systems & Process Orientation
3.Result OrientationGrowth Mindset-11. Passion for learning 2. Resilience to failure 3.Open to challenges.