Manager - Digital Marketing - Luxury Fashion Business (5-12 yrs)

Company Overview:

Our Client is a leading supplier of luxury fashion brands globally, and specializes in offering an unparalleled selection of high-end products through its eCommerce platform with over 300 brands from Luxury Labels like Gucci, Versace, Fendi, Dolce Gabbana, etc. With a strong presence in the US, EU, and Middle East markets, the company aims to revolutionize luxury shopping experiences.

Position Summary:

We are seeking an experienced Digital Marketing Manager with a deep understanding of the luxury eCommerce industry. The ideal candidate will play a critical role in driving online growth, building brand equity, and engaging affluent customer segments across key markets.

Key Responsibilities:

Strategic Planning:

- Develop and execute comprehensive digital marketing strategies tailored to the luxury eCommerce market.

- Define performance metrics and KPIs aligned with the company's growth objectives.

Campaign Management:

- Plan, manage, and optimize digital campaigns across platforms (Google Ads, Meta, Instagram, etc.).

- Leverage programmatic advertising and influencer partnerships to enhance brand visibility.

SEO and Content Marketing:

- Implement on-page and off-page SEO strategies to boost organic traffic.

- Collaborate with the content team to create high-quality, brand-appropriate content targeting luxury consumers.

Data-Driven Optimization:

- Analyze campaign performance and market trends using analytics tools.

- Adjust strategies based on data insights to improve ROI.

Customer Experience and Engagement:

- Ensure a seamless user experience by collaborating with design and UX teams.

- Develop personalized marketing initiatives, including retargeting campaigns and email marketing, for UHNI (Ultra High Net Worth Individual) audiences.

Cross-Functional Collaboration:

- Work closely with merchandising, operations, and technology teams to ensure marketing strategies are aligned with inventory and logistics.

Requirements:

- Bachelor's degree in Marketing, Business Administration, or related field (Master's preferred).

- 5+ years of experience in digital marketing, preferably in the luxury fashion eCommerce sector.

- A deep understanding of luxury consumer behavior and trends.

Preferred Qualifications:

- Certifications in Digital Marketing or eCommerce (e.g., Google Digital Marketing, HubSpot).

- Experience working with high-end or luxury brands.

- Familiarity with emerging digital platforms and trends in the luxury space.