Senior Digital Marketing Manager

Key Responsibilities:

• Develop and execute marketing campaigns across channels such as WhatsApp, SMS, Email, and Push Notifications to drive customer engagement and acquisition.
• Monitor and analyze campaign performance metrics to evaluate efficacy and ROI.
• Conduct A/B testing to optimize campaign elements, including messaging, timing, and segmentation.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Utilize data analytics tools to extract and analyze customer data, derive actionable insights, and inform marketing strategies.
• Continuously track industry trends and best practices in digital marketing to foster innovation and optimization.
• Work closely with creative and content teams to create compelling marketing materials and messaging.
• Provide regular reports and insights to stakeholders, highlighting key findings and recommendations for improvement.

Qualifications:

• Proficiency in marketing automation tools and analytics platforms.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Experience conducting A/B testing and optimizing campaign performance.
• Excellent communication and interpersonal skills for effective collaboration across diverse teams.
• Creative thinker with a passion for innovation and continuous improvement.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of data analytics techniques and tools to extract and interpret data effectively.