Marketing Executive

Sunbots Innovations LLP, a trailblazer in creating assistive technologies for the visually impaired, is looking for a dynamic Marketing Executive to join our team. In this role, you will be instrumental in crafting and executing marketing strategies to promote our innovative SmartOn device and its features, including object detection, currency detection, and OCR text reading. This is an exceptional opportunity to leverage your marketing skills to make a significant impact, driving awareness and adoption of technologies that enhance the quality of life for the visually impaired.

 

Responsibilities

• Develop and implement comprehensive marketing strategies to create awareness of our products and expand our market reach.
• Conduct market research to identify trends, customer needs, and opportunities to increase product visibility and adoption.
• Collaborate with the product development team to accurately understand the features and benefits of our technologies, ensuring effective communication in all marketing materials.
• Plan and execute digital marketing campaigns across various channels, including social media, email marketing, SEO/SEM, and online advertising, to generate leads and drive traffic.
• Create engaging content for marketing materials, website, blogs, press releases, and social media posts to educate and inform our target audience about our products and mission.
• Organize and participate in events, exhibitions, and webinars to showcase our products, interacting directly with potential customers and partners.
• Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies as needed to achieve goals.
• Manage relationships with media and other external partners to ensure coverage and promotion of our products.
• Stay up-to-date with the latest marketing trends and tools, continuously seeking innovative ways to promote our products and brand.

Qualifications

• Bachelor s degree in Marketing, Business Administration, or related field.
• Proven experience as a Marketing Executive or similar role, with a track record of developing and executing successful marketing campaigns.
• Strong understanding of digital marketing channels and techniques, including social media, email marketing, SEO/SEM, and content marketing.
• Excellent communication and writing skills, with the ability to create compelling and informative marketing materials.
• Creative thinker with strong analytical skills, capable of interpreting data to make informed marketing decisions.
• Highly organized and proactive, with the ability to manage multiple projects simultaneously in a fast-paced environment.
• Knowledge of the tech industry and a passion for technology with a social impact is a plus.
• Team player with excellent interpersonal skills, capable of working collaboratively with internal teams and external partners.

What We Offer

• The chance to be part of a company thats making a real difference in peoples lives through technology.
• A creative and supportive work environment, where innovation and initiative are valued.
• Opportunities for professional growth and development in the marketing field, within the tech industry.
• Competitive salary and benefits package, reflecting the critical role of marketing in achieving our mission.