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4 Hexira Digital Jobs
Digital Marketing Specialist (IT and Software)
0-2 years
Bangalore / Bengaluru
1 vacancy
Digital Marketing Specialist (IT and Software)
Hexira Digital
posted 4mon ago
Job Role Insights
Key skills for the job
Job Description
- Develop and execute digital marketingstrategies to promote IT and softwareproducts/services.
- Plan and implement online marketingcampaigns across various platforms,including social media, email, andsearch engines.
- Create engaging and compelling contentfor digital channels, including website,blogs, social media, and newsletters.
- Conduct market research and analyze datato identify trends, target audiences,and optimize marketing campaigns.
- Collaborate with the marketing team todevelop branding initiatives andpromotional activities.
- Monitor and evaluate the performance ofdigital marketing campaigns usinganalytics tools and adjust strategies asneeded to maximize results.
- Stay updated with industry trends,tools, and best practices in digitalmarketing to ensure competitiveness.
- Manage and maintain the companys onlinepresence, ensuring brand consistency andhigh-quality content.
Requirements:
- Bachelor s degree in Marketing,Communications, Business, or a relatedfield.
- Minimum of 0-2 years of experience indigital marketing within the IT andsoftware development industry.
- Proven track record in creating andimplementing successful digitalmarketing campaigns.
- Strong understanding of digitalmarketing channels, including SEO, SEM,social media, email marketing, andcontent marketing
- Proficiency in digital marketing toolsand analytics platforms (GoogleAnalytics, SEO tools, social mediamanagement tools, etc.).
- Excellent written and verbalcommunication skills with the ability tocreate engaging content.
- Creative thinking and analytical skillswith a data-driven approach todecision-making.
- Ability to multitask, prioritize, andwork effectively in a fast-pacedenvironment.
Preferred Skills:
- Familiarity with software developmentconcepts and technologies.
- Experience in B2B marketing or sellingIT solutions/services.
- Certifications in digital marketing(e.g., Google Analytics, Google Ads,HubSpot) are a plus
Employment Type: Full Time, Permanent
Functional Areas: Marketing
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Digital Marketing Specialist (IT and Software)
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Bangalore / Bengaluru
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