Product Manager - Ophthal

Role: Product Manager

Experience: 3 to 6 years of product marketing experience

Qualification: B. Pharma + MBA - Marketing OR Pharma. Management

Therapy/Department: Ophthal therapy (preferred), we are open to consider candidates from any therapy

Industry Preference: Pharma

Job Location: Sun House, Mumbai

Job Description:

• Development of marketing and promotional plans for products to support the end consumers need
• Ensuring marketing strategy implementation through sales force connect
• Market intelligence through primary research and customer connect
• Collaboration with internal & external media to ensure the proper execution of strategies
• Providing training, product knowledge, and direction to the field sales team to ensure that they are well-equipped with scientific and communication skills both.
• To work with cross-functional teams like medical affairs, the learning and development team, and R & D team (Research & Development) in the process.
• Developing brand plans/strategies for the product range along with market penetration strategy market research and competitor analysis.
• SWOT analysis of product line (strengths, weakness, opportunities, and threats) and guiding sales team to tap the opportunities and growth in the product sale.
• Creating brand inputs for promotion like VA, LBL, Newsletter, flipcharts, or digital campaigns like a website or app launch or webinar series, etc.
• Conducting meetings, scientific symposia, CMEs, and conferences, and ensuring brand visibility in the target audience segment of the pharmaceutical industry, which are healthcare professionals and hospitals.
• Motivating sales team members by organizing training camps, award ceremonies, and recognition programs.
• Product forecasting, new product pipeline strategy, new product pre-launch and launch strategy and post-launch, new initiatives for product growth strategy.