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43 Emcure Pharmaceuticals Jobs

Product Manager- Cardio diabetic

5-10 years

Mumbai

1 vacancy

Product Manager- Cardio diabetic

Emcure Pharmaceuticals

posted 9d ago

Job Description

KEY RESPONSIBILITIES

1. Financial

  • Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
  • To Increase Market share for ensuring profit.
  • Allocation of the Budget as per the promotional requirement.
  • Indexing of the target as per the market requirement.
  • State wise allocation of the target.

2. Operational

  • Prepare Brand Wise Quarterly Visual Aid.
  • Brief to Art department on the visual aid design.
  • Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
  • Quarterly communication of Visual Aid to the field force through cycle meetings.
  • Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
  • Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
  • Conduct Quarterly briefing sessions of 0.5 – 1day in each zone to ABM’s on brand communication/ inputs.
  • Monthly planned visit to field for review meetings to further reinforce brand communication.
  • Preparation of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
  • Preparation of promotional budget brand wise and promotional mode wise.
  • Plan for quarterly inputs.
  • Allocate inputs geography wise.
  • Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.
  • Round wise sample allocation to all BO’s as per the plan.
  • Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.

New Product Launch

  • Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:

a. CMARC trends

b. Doctor feedback in joint work/ CME/ conferences

c. Field manager’s feedback

  • Analyze market potential for the identified new product through historical CMARC
  • Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
  • Coordinate with packaging, FR&D for product features finalization.
  • Prepare sales projection, sampling plan for at least 6 months – 1 year from launch.
  • Prepare stock allocation and ensure proper distribution in all geographies.
  • Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
  • Ensure regional launch meetings for the new product.

3. Customer

  • Coordination with the cross functional departments like Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS & Training
  • Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research, medical services and Regulatory to address any issues that may arise.
  • Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.

Field Work

  • Have to work minimum 7-8 days/ month with BO’s in field to understand the current market trends and the brand performance/ feedback from doctors.

4. Learning & Innovation

  • Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.



Employment Type: Full Time, Permanent

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People are getting interviews at Emcure Pharmaceuticals through

(based on 68 Emcure Pharmaceuticals interviews)
Referral
Walkin
Job Portal
Company Website
Campus Placement
Recruitment Consultant
32%
26%
13%
7%
4%
3%
15% candidates got the interview through other sources.
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What people at Emcure Pharmaceuticals are saying

3.0
 Rating based on 2 Product Manager reviews

Likes

Paper less organization. You will learn how to deal with toxic culture. You will either leave the profession or kill yourself and drag yourself to the work place everyday Good place only for those who have no life/ family and/or aspirations

Dislikes

Onboarding is a wishful suicide Mid level management is very toxic. You bosses try to rule over your life. My boss even operated my phone without my permission in the name "itna kya ghar se phone aata hai". You will be traumatized every night by the thought of seeing toxic people next morning. HR will never ever choose what is cor..Read More

Read 2 reviews

Product Manager salary at Emcure Pharmaceuticals

reported by 22 employees with 2-10 years exp.
₹5.1 L/yr - ₹11.5 L/yr
59% less than the average Product Manager Salary in India
View more details

What Emcure Pharmaceuticals employees are saying about work life

based on 1.8k employees
53%
44%
39%
98%
Flexible timing
Monday to Saturday
No travel
Day Shift
View more insights

Emcure Pharmaceuticals Benefits

Submitted by Company
Free Transport
Job Training
Health Insurance
Soft Skill Training
Submitted by Employees
Job Training
Health Insurance
Soft Skill Training
Free Transport
Free Food
Cafeteria +6 more
View more benefits

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