Product Marketing Manager

What you've to do:

• Expertise conducting market, pricing, and competitive research and analysis
• Capable of drawing interpretations from large, complex, and unstructured datasets and surfacing potential data stories to be used in our marketing activities
• Ability to analyze existing collateral (e.g., web pages, videos, customer-/prospect-facing documentation, competitive intelligence and battlecards) and propose edits to product marketers to implement changes
• Experience participating in sales meetings and/or analyzing recordings from customer/prospect meetings, interpreting the content, and providing recommendations that will impact our ability to be considered and chosen as an optimal vendor
• Uses data to inform decision making; able to assess the impact of campaigns and activities relative to business goals and provide recommendations to address gaps
• Experience updating web content and taking steps to improve discoverability via search

Work Experience

What you have done:

• Minimum 4 years of experience in Product Marketing, preferably from a software product companies.
• Capable of speaking at industry events, participating in webinars
• Demonstrated technical proficiency; capable of providing an in-depth and compelling product demo that communicates POV and value proposition
• Ability to draft and publish new content, including web pages, videos, customer-/prospect-facing documentation, competitive intelligence and battlecards
• History conducting win/loss analysis, comprising win wires for internal and external use.