Sr. Product Manager- International business.

Senior Product Manager-Global I The ideal candidate will be responsible for developing and overseeing the marketing strategy for international business expansion across the LATAM, EU, and US regions, while providing marketing support to subsidiaries. The role will also encompass product management and digital initiatives. Additionally, the candidate will assume full responsibility for the project management of New Product Development (NPD) initiatives within the region.

Qualifications/ experience:

8-10 years of experience in product management (domestic and/ or international in Ag-Chem sector) Product development experience along is a plus , but not a requirement.

Key Responsibilities:

1. Budgeting:

- Prepare marketing budgets for subsidiaries, including detailed proposals for sponsorships, advertisements, trainings, market research, events, and promotions in coordination with Country heads & HO team

- Manage and Monitor marketing expenses region-wise.

2. Branding:

- Execute branding initiatives at global exhibitions and through digital marketing campaigns.

- Support subsidiaries in preparing media content and executing marketing campaigns.

- Coordinate participation and branding efforts at global events and conferences.

3. Marketing:

-Conduct competitive benchmarking and market potential analysis.

- Define price, marketing, and technical positioning strategies for key products in coordination with Product development team

- Provide marketing support to HO sales team and analyze market data to drive insights.

- Develop Formats for Market information gathering and Market update Reporting formats.

-Prepare Price, Marketing and Technical positioning with right Method of application for key portfolio products

-Provide marketing support to HO Sales team

-Analyze the market data and provide insights to HO Sales team

-Develop comprehensive presentations with Cross Learnings for current portfolio

4. New Product Development and launch: .

- Lead inter-departmental coordination for new product development in coordination with PD Head.

- Develop and drive Trackers for Upcoming projects.

- Develop marketing plans for upcoming projects.

- Do Inter departmental co-ordination for Samples- Small scale and large scale

- Coordinate test marketing efforts and sample distribution across departments.

5. Crop Nutrition Portfolio Focus:

- Identify crop-wise opportunities in key countries and develop plan for new product introductions along with the Territory Manager.

- Devise market share enhancement strategies through product and marketing mix optimization.

- Provide subsidiary support for product trials and registration processes

6. Market Research:

- Generate country-wise market intelligence and identify trends for strategic planning.

- Build market databases for focus products to inform decision-making.

- Export data analysis to reflect trends

7. Subsidiary Support:

- Ensure brand consistency and monitor marketing activities across subsidiaries.

- Facilitate successful establishment of new subsidiaries and foster communication channels.

- Finalize campaign themes and track and report campaign performance.

8. Website and Apps:

- Oversee the development and rollout of mobile applications for Subsidaries.

- Support website maintenance and updates for subsidiaries and International pages.

- Develop websites for subsidiares including content creation and testing.

9. Implementation of Track and Trace QR Codes:

- Spearhead the implementation of QR codes for international product tracking.

10. IP Related:

- Collaborate with the IP team for need based inputs.

12. Product Management:

- Manage focus products, evaluating current and future potential and suggest registration planning.

Share CVS on careers@sml-ltd.com