Product Manager

Role & responsibilities

• Responsible for designing overall marketing & communication strategy for brand/s
• Conceptualization & creation of deliverables to aid brand promotion
• Sales & market data analysis, core customer feedback & competitor analysis to aid decision making.
• Assisting in making annual marketing plans & promotional activities for the Business Unit
• Designing communication for field force to keep them enthuse about brand promotions
• Conducting quarterly briefing, product launch & product strategy orientation meetings for field force.
• Responding to scientific queries of field force
• Allocation & dispatch co-ordination of promotional inputs.
• Managing & conducting training program for field force
• Openness to travel for work (Minimum 10-15 days per month)

Role Description:

• Ensure specific Consumer engagement initiatives, including marketing programs and campaigns, are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.
• Cultivate strong relationships with alliance partner, cross-functional partners, and all agencies. Manage relationship with agency to ensure expected deliverables are met.
• Lead key marketing initiatives in close collaboration with other key functional partners. Specific initiatives may include:
• Social media
• Digital solutions
• Onboarding materials
• Develop and manage the execution of the consumer creative campaign and market research
• Manage materials, projects, and resources through the internal review committee process
• Manage multiple agency partners including management of associated budgets
• Manage vendor contract processing (purchasing requisitions, invoices, and approvals)
• Collaborate with multiple functional groups across the organization, including but not limited to Sales, Regulatory, Market Access, Market Research, Commercial Operations, Legal, Patient Advocacy, and Medical Affairs

Align all efforts with collaboration partner Key Result Areas:

• Product performance (PAN INDIA)
• ORG (Growth & market share)
• Marketing Strategy planning & innovation
• Marketing Strategy implementation & monitoring
• Market research & data analysis
• Training/conferences & SPMs handling
• KOL development & engagement across India
• Capabilities in strategically & analytical thinking, operational planning, creative execution with excellent communication skills will be key requirements

Perks and benefits * 5 Days working* Other perks and Benefits