Digital Marketing and Branding Manager

Role & responsibilities

Branding Strategy:

• Develop and execute a comprehensive branding strategy
• Create a compelling brand story and ensure consistent messaging across all platforms.

Digital Marketing:

• Plan and execute digital marketing campaigns across social media platforms (Instagram, Facebook, YouTube, WhatsApp Business).
• Manage content creation, including posts, videos, blogs, and advertisements.
• Run performance marketing campaigns (Google Ads, Facebook Ads, Instagram Ads) and optimize them for ROI.
• Collaborate with influencers and food bloggers for product promotions.

E-Commerce Management:

• List and manage products on e-commerce platforms like Amazon, Big Basket, and Swiggy Instamart.
• Optimize product listings with high-quality images, detailed descriptions, and customer reviews.
• Monitor sales performance and implement strategies to boost online sales.

SEO and Content Marketing:

• Conduct keyword research and optimize the website for search engines.
• Create and publish blogs, recipes, and FAQs to improve organic search rankings.
• Implement local SEO strategies to enhance visibility in regional searches.

Analytics and Reporting:

• Track and analyze the performance of digital marketing campaigns using tools like Google Analytics, Facebook Insights, and others.
• Prepare regular reports on key metrics (website traffic, social media engagement, sales) and provide actionable insights.

Team Collaboration:

• Work closely with the design team for branding materials and the sales team for e-commerce integration.
• Coordinate with external agencies or freelancers for specialized tasks (e.g., video production, advanced SEO).

Preferred candidate profile

Education:

• Bachelors degree in Marketing, Business, Communications, or a related field. A Masters degree is a plus.

Experience:

• 5-10 years of experience in digital marketing, branding, and e-commerce management.
• Proven track record of managing successful digital marketing campaigns and improving brand visibility. Prefer candidates having experience in Traditional Sweets and Snacks experience.
• Experience with SEO, content marketing, and performance marketing.

Skills:

• Proficiency in digital marketing tools (Google Ads, Facebook Ads Manager, Google Analytics, etc.).
• Strong understanding of social media platforms and their algorithms.
• Excellent content creation and copywriting skills.
• Knowledge of e-commerce platforms and their optimization techniques.
• Strong analytical skills to interpret data and make data-driven decisions.

Soft Skills:

• Creative thinking and problem-solving abilities.
• Strong communication and interpersonal skills.
• Ability to work independently and manage multiple projects simultaneously.

Perks and benefits

- Work life balance job .

- Freedom to explore new ideas and creation

- Basic pay + Awards for every mile stone achievement