Modern Trade & E-Commerce Executive

Role & responsibilities

The Modern Trade and E-Commerce Executive is responsible for managing the company's sales and visibility across modern retail channels (e.g., supermarkets, hypermarkets, department stores) and e-commerce platforms (e.g., Amazon, Flipkart, etc.). The role involves managing relationships with retail partners and online marketplaces, optimizing product listings, driving sales performance, and ensuring effective execution of trade and promotional activities.

Key Responsibilities:

Modern Trade (MT) Responsibilities:

1. Account Management:
• Establish and maintain relationships with key decision-makers and buyers in modern trade outlets.
• Develop and manage partnerships with modern retail chains, ensuring effective execution of promotional plans.
• Negotiate pricing, trade terms, and promotional budgets to drive profitability and market share growth.
2. Sales and Forecasting:
• Collaborate with sales and marketing teams to forecast sales for modern trade accounts, ensuring demand and stock levels are well-managed.
• Monitor sales performance, identify trends, and recommend strategies to achieve sales targets.
• Execute monthly, quarterly, and annual sales plans and promotions in collaboration with the retail partners.
3. Promotions and Marketing:
• Plan and execute in-store promotions, including product displays, discounts, and special offers.
• Coordinate with the marketing team to ensure that the brand message is consistent across all retail touchpoints.
• Ensure compliance with brand standards for product placement and visibility in modern trade outlets.
4. Market Intelligence:
• Conduct competitive analysis of modern trade trends, pricing, promotions, and customer feedback.
• Provide insights and actionable recommendations to the sales team based on market trends and competitor activity.

E-Commerce Responsibilities:

1. Account Management on Online Platforms:
• Oversee product listings and content optimization across multiple e-commerce platforms (Amazon, Flipkart, etc.).
• Monitor and update product details, images, descriptions, and prices to ensure they align with brand guidelines and meet customer expectations.
• Work closely with the e-commerce platform's account managers to enhance the visibility and sales of products.
2. Sales and Performance Optimization:
• Monitor sales performance on e-commerce platforms and implement strategies to drive conversions, improve rankings, and increase sales.
• Use data analytics to track key performance metrics (e.g., conversion rate, traffic, average order value) and optimize campaigns accordingly.
• Develop and execute promotional campaigns and flash sales to boost visibility and sales during key periods (e.g., festivals, special promotions).
3. Content and Listing Optimization:
• Ensure high-quality content, including compelling product descriptions, images, videos, and reviews, to increase customer engagement.
• Conduct A/B testing for product listings and promotional banners to identify the best-performing assets.
4. Customer Experience and Feedback Management:
• Monitor customer reviews and ratings on e-commerce platforms, responding to queries and managing customer feedback in a timely and professional manner.
• Analyze customer feedback to identify pain points and opportunities to enhance the online shopping experience.
5. Collaborating with Internal Teams:
• Work closely with the digital marketing team to run targeted advertising campaigns (PPC, display ads, social media).
• Coordinate with the logistics and supply chain teams to ensure timely order fulfillment and resolve any product availability issues.

Key Performance Indicators (KPIs):

1. Achievement of sales targets across both modern trade and e-commerce channels.
2. Increase in product visibility, rankings, and conversion rates on e-commerce platforms.
3. Successful execution of retail promotions and marketing campaigns.
4. Positive growth in customer reviews and engagement on e-commerce platforms.
5. Timely delivery of products and fulfillment of orders in both modern trade and online channels.
6. Efficient management of budget for trade promotions and e-commerce activities.

Skills & Qualifications:

Essential Skills:

1. Modern Trade Knowledge: Familiarity with modern trade channels, including supermarkets, hypermarkets, and department stores, and experience in managing relationships with retail partners.
2. E-Commerce Expertise: Proven experience in managing online marketplaces like Amazon, Flipkart, or similar platforms, including product listing optimization and sales strategy execution.
3. Sales and Negotiation Skills: Strong ability to negotiate trade terms, prices, and promotional activities with retail chains and e-commerce partners.
4. Analytical Mindset: Strong data analysis skills to monitor sales, understand trends, and identify opportunities for improvement in both modern trade and e-commerce.
5. Project Management: Ability to manage multiple projects simultaneously, ensuring timely execution of sales and promotional strategies.
6. Communication Skills: Strong written and verbal communication skills, especially in interacting with internal teams and external stakeholders.

Educational Qualifications:

• Bachelors degree in Business Administration, Marketing, or related fields.
• MBA or equivalent is a plus but not required.

Experience:

• 2-4 years of experience in Modern Trade and/or E-Commerce management roles, preferably in consumer goods, retail, or a related industry.