Area Business Development Manager

Role & responsibilities

Location: Gujarat & Madhya Pradesh ( Based out of Gujarat )

Department: Area Business Development Manager

Job Overview:

We are looking for a dynamic and results-driven Sales Executive to manage both General Trade (GT) and Modern Trade (MT) sales channels across Pune. The ideal candidate will be responsible for driving business growth, building relationships with key distributors, retailers, and modern trade accounts, and ensuring the achievement of sales targets. This role demands someone with a deep understanding of both traditional retail (General Trade) and large-format stores (Modern Trade) within Gujarat & MP.

Key Responsibilities:

1. General Trade (GT) Sales:

• Build and maintain relationships with key distributors, wholesalers, and retailers in the Gujarat & MP region.
• Achieve monthly and annual sales targets for General Trade accounts.
• Identify and onboard new retailers and distributors to expand market reach in Pune.
• Ensure optimal stock levels with retailers and manage supply chain issues to avoid stockouts.
• Work with distributors to ensure that products are displayed according to company standards and in key retail locations.

2. Modern Trade (MT) Sales:

• Build relationships with key modern trade accounts such as large retail chains, supermarkets, hypermarkets, and e-commerce platforms in Gujarat & MP.
• Negotiate terms, promotional offers, and pricing with modern trade partners.
• Drive sales through modern trade channels by executing promotions, seasonal campaigns, and new product launches.
• Ensure the execution of promotional campaigns and track their effectiveness in the MT segment.
• Gather and provide insights regarding market trends, customer preferences, and competitor activities in both GT and MT segments.

3. Reporting and Documentation:

• Provide regular reports on sales performance, market trends, competitor activities, and customer feedback to management.
• Assist in forecasting sales for both GT and MT channels in the Gujarat & MP region.
• Monitor competitors activities, prices, and promotional strategies in both GT and MT segments.

Key Skills & Qualifications:

• Proven experience 5 years) as a Sales Executive or Sales Representative in General Trade and Modern Trade channels, preferably in the FMCG, retail, or consumer goods industry.
• In-depth knowledge of the Pune market, with an understanding of both General Trade and Modern Trade dynamics.
• Strong interpersonal and communication skills, with the ability to build relationships and communicate effectively with distributors, retailers, and MT chains.
• Strong negotiation, closing, and presentation skills.
• Ability to analyze sales data, market trends, and competitor activities to make informed decisions.
• Strong problem-solving skills and the ability to think strategically to overcome challenges in both sales channels.

Education:

• Bachelor’s degree in Business, Marketing, or a related field.
• Preferred: MBA in Sales & Marketing or relevant certification (optional).