PPC Expert/Digital Performance Marketer/Affiliate Manager - Gaming Industry (4-7 yrs)

PPC Expert (Pay Per Click) / Digital Performance Marketer / Affiliate Manager

Location: Gurgaon

Job Type: Full-time

Job Summary:

We are seeking for a results-driven PPC Expert to join our online gaming platform team. The ideal candidate will have a passion for digital marketing and a deep understanding of PPC strategies tailored to the gaming industry. You will be responsible for developing, managing, and optimizing our paid advertising campaigns to drive traffic, enhance brand awareness, and increase player conversions. You will leverage strategic marketing strategies and data-driven insights to maximize ROI and achieve our business objectives.

Key Responsibilities:

- Campaign Strategy Development: Create and execute strategic PPC campaigns on platforms such as Google Ads, Facebook Ads, and other relevant channels specifically for the online gaming audience.

- Traffic Acquisition: Implement targeted campaigns to drive high-quality traffic to our gaming platform, focusing on maximizing reach and engagement with potential players.

- Conversion Optimization: Analyze and optimize landing pages and ad copy to improve user experience and boost conversion rates, ensuring a seamless journey from click to registration or gameplay.

- Performance Tracking: Monitor and report on campaign performance using analytics tools, providing insights and recommendations to enhance effectiveness and ROI.

- Budget Management: Manage PPC budgets effectively, ensuring optimal allocation to maximize results while staying within budget constraints.

- Keyword Research: Conduct in-depth keyword research to identify high-value terms relevant to the online gaming niche, adjusting strategies based on performance data.

- A/B Testing: Design and implement A/B tests for ad creatives, landing pages, and bidding strategies to continuously refine and improve campaign performance.

- Industry Insights: Stay current with trends in the gaming industry and PPC best practices, adjusting strategies as necessary to maintain a competitive advantage.

- Collaboration: Work closely with the creative team to develop engaging ad content that resonates with the gaming community and reflects brand identity.

Qualifications:

- Bachelor's/Master's degree in Marketing, Business, or a related field.

- Proven experience managing PPC campaigns, preferably within the gaming or entertainment sector.

- Strong analytical skills with proficiency in data analysis tools (e.g., Google Analytics, SEMrush).

- Familiarity with gaming industry trends and player behaviours.