Copywriter Lead

Learn more about our culture and how we make our employees happier through The Sprinklr Way .

• Content Strategy & Creation:

• Write, edit, and optimize high-performing short-form copy for event landing pages, website content, email nurtures, digital ads, and other marketing campaigns.

• Develop engaging Google Search and Display ad copy aligned with performance marketing best practices.

• Ensure all content reflects Sprinklr s value proposition and customer-first ethos.

• Brand Voice Leadership:

• Maintain and refine Sprinklr s tone of voice to ensure consistency across customer touchpoints.

• Collaborate with design and marketing teams to bring campaigns to life while aligning messaging with visual elements.

• Cross-Functional Collaboration:

• Partner with demand generation, growth marketing, and product marketing teams to deliver cohesive campaigns that drive engagement and conversions.

• Work closely with global and regional field marketing teams to tailor content for local markets while maintaining brand integrity.

• Optimization & Insights:

• Continuously refine copy based on performance metrics and data insights.

• Monitor trends in SaaS marketing, customer behavior, and competitor strategies to stay ahead of the curve.

• Leadership & Mentorship:

• Lead by example in delivering creative, results-driven work under tight deadlines.

• 7-10 years of professional experience in copywriting, with a strong focus on SaaS, B2B, or tech industries.

• Proven ability to create impactful short-form content that drives measurable results.

• Exceptional writing, editing, and proofreading skills with meticulous attention to detail.

• Deep understanding of digital marketing channels, including SEM, email marketing, and paid media.

• Strong project management skills and ability to handle multiple priorities in a fast-paced environment.

• A strategic thinker with the creativity to transform complex ideas into compelling narratives.

• Experience working collaboratively with cross-functional teams.

• Experience with Sprinklr or similar CX platforms is a significant plus.

• Familiarity with tools like HubSpot, Google Ads, and analytics platforms.

• A strong grasp of customer journey mapping and how content influences different touchpoints.

• Experience mentoring or leading teams of writers.

Why Youll Love Sprinklr:

Were committed to creating a culture where you feel like you belong, are happier today than you were yesterday, and your contributions matter. At Sprinklr, we passionately, genuinely care. For full-time employees, we provide a range of comprehensive health plans, leading well-being programs, and financial protection for you and your family through a range of global and localized plans throughout the world.

For more information on Sprinklr Benefits around the world, head to https://sprinklrbenefits.com/ to browse our country-specific benefits guides.

We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world s most loved enterprise software company, ever.

We believe in our product: Sprinklr was built from the ground up to enable a brand s digital transformation. Its platform provides every customer-facing team with the ability to reach, engage, and listen to customers around the world. At Sprinklr, we have many of the worlds largest brands as our clients, and our employees have the opportunity to work closely alongside them.

We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgment-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we re more innovative, creative, and successful.

Sprinklr is proud to be an equal-opportunity workplace and is an affirmative-action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. See also Sprinklr s EEO Policy and EEO is the Law.