Associate Marketing Manager - Large Advertisers/SMB

Refined Job Description: Associate Marketing Manager, Large Advertisers

12 Months Contract / Location: Gurgaon

Job Summary:

We are seeking an experienced and skilled Associate Marketing Manager to develop and execute marketing activities that build the equity of Meta platforms among large advertisers. The ideal candidate will have a strong background in integrated marketing across various tactics, including campaigns, events, content and project management.

Key Responsibilities:

• Integrated marketing: Develop and execute integrated marketing plans: Create comprehensive marketing strategies that align with business objectives and drive results across multiple channels, including digital, email, events, and content marketing.
• Content development: Develop customer-centric content that inspires and educates businesses. Create case studies to drive product adoption and run business marketing campaigns across media platforms like Facebook and Instagram, targeting large advertisers.
• Stakeholder Management: Work with regional and global teams on creative development and deploy campaigns as per timelines. Partner with sales and cross-functional stakeholders to achieve business objectives.
• Project management: Manage projects from start to finish, partnering closely with creative and media agencies to deliver programs on time.
• Managing external agencies: Partner with external creative and event management agencies, driving accountabilities of deliverables and drive cost efficiencies on creative development and execution of programs

Skills

• Integrated marketing experience
• Event management
• Content development
• Digital campaign development
• Project management
• Creative development

Mandatory Requirements:

• 5-6 years of overall work experience
• Experience in event management and content development
• Background in FMCG/consumer tech companies or event management agencies

Story Behind the Need Business Group & Key Projects:

Can you tell me about your role and what your team does?

- We are looking to hire a Marketing Manager

- This role focuses on marketing solutions to large advertisers (need to be an expert about it) .

- There are specific programs targeting this advertisers/businesses to prefer Meta over their competitors and this role will contribute to those programs

Can you describe to me what a day to day looks like in this role?

- Refer to JD

- Working closely with marketing, media and creative agencies

- Working with senior stakeholders in the org and different XFN team

- No need to write content (agencies will do this part of the work) but this CW will need to help guide the agencies instead. Hence, there will be a lot of communication development with the agencies

What is the reason for this request / how did this vacancy become available?

- Backfill CW

What will their interaction level be with stakeholders?

- Internal: Sales, marketing, comms teams, other cross functional teams

- External: Agencies (creative and media agencies)

What kind of industry experience are you looking for?

- Industry: CPG, e-commerce, startups, someone with communication development

- Consumer Tech background

- Big agencies

Are there any specific competitors/companies youd like the candidate to come from?

- Same as above