Amazon - Senior Manager - Trade/Channel Marketing - Devices Sales & Marketing Team - IIM/ISB/FMS/MDI (5-14 yrs)

DESCRIPTION:

- At Amazon we develop devices to enrich our customers' daily lives through features and services that entertain, inform, and make everyday tasks easier. We continually innovate on behalf of customers, and we pursue the invention and sales of new, high engagement devices and services that customers around the world love. We make our devices easily discoverable and available through every channel, and develop relationships with retailers and partners across the large and complex retail landscape in India.

- Amazon Devices is looking for a dynamic leader to lead the marketing charter for offline & online channels. You would be brand custodian responsible for ensuring a high bar on customer experience at all touch points. You would partner with sales teams to create effective communication strategies to influence sell-out. You would partner with external field force team to deliver on last mile execution of marketing strategy.

Key job responsibilities:

- Thought leader in developing strategy for customer acquisition & retention in offline & online channels.

- Partner with account teams to develop marketing strategy to influence delivery on sales targets.

- Partner with internal product & brand teams to develop marketing communication strategy in retail stores (general trade & large format retail stores).

- Partner with external field force teams (visual merchandisers & marketing coordinators) to deploy fixtures & point of sale material in retail stores.

- Develop & execute traffic shaping initiatives like paid search & merchandising on third party online channels (Quick Commerce & Flipkart).

- Partner with external marketing agencies to set customer facing KPIs, build mechanisms to track & audit, deliver against the goals.

- Revamp the training program for external field sales & account teams.

- Negotiate the channel marketing costs to bring y-o-y improvements within financial guardrails.

- Owns a voice-of-the-customer feedback mechanism to influence product roadmaps and address customer pain points.

- Has executive presence and represents customer voice in reviews with internal senior leaders and external leadership team of key accounts.

BASIC QUALIFICATIONS:

- 5+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience communicating results to stakeholders

- Experience using Microsoft Excel to manipulate and analyze data

- 3+ years of offline channel marketing experience.

- 3+ years of digital marketing experience.

- Strong verbal and written communication skills.

- Adept at managing both strategic and operational aspects of the role.

- Excellent interpersonal skills; ability to work successfully with teams across the organization, including sales, business development, legal, finance and senior leadership.

- Ability to manage multiple priorities and make things happen in a fast-paced, dynamic environment with a strong bias for action.

PREFERRED QUALIFICATIONS:

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

- Proven track record of delivering marketing KPIs in offline & online channels.

- Strong domain knowledge of trade & digital marketing.

- Industry experience in FMCG or consumer electronics industry.

- MBA from tier 1 B school.

- Highly analytical, demonstrated ability to synthesize data into actionable insights and recommendations.

- Ability to operate both strategically and tactically in a fast-paced and often ambiguous environment.

- Excellent communicator, with a track record of using writing to drive decisions and outcomes.