Digital Marketing Executive cum Public Relation coordinator

Role & responsibilities :

Digital Marketing

1. Develop, implement, and manage digital marketing campaigns to enhance brand visibility and generate leads.

2. Oversee SEO/SEM strategies to improve website traffic and search engine rankings.

3. Manage and optimize social media platforms, including content creation, posting schedules, and audience engagement.

4. Analyse performance metrics from digital campaigns and provide actionable insights.

5. Coordinate email marketing campaigns, including newsletters, promotional offers, and automated workflows.

6. Collaborate with any outsourced designers and content creators to ensure brand consistency across digital assets.

Public Relations:

1. Coordinate with PR teams to strengthen brands reputation.

2. ⁠Monitor and respond to brand collaboration and event queries

3. ⁠Plan and coordinate PR events, pop-ups and product launches.

4. ⁠Coordinate with PR teams for product seeding campaigns to influencers and Media houses

Collaboration and Reporting

1. Work closely with cross-functional teams, including sales (Front of the house), product (Back of the house), Brand Owners and Administration departments, to align messaging and strategies.

2. Track, analyze, and report on campaign effectiveness, providing recommendations for improvement.
3. Stay updated with industry trends, digital tools, and PR practices to ensure innovative approaches.

Preferred candidate profile : Good spoken and written communication in English

Must have experience in Digital Marketing and Public Relations, preferably from Food Industry or retail with working for international brands, Willing to Travel

Perks and benefits :