Business Developer, AP/Telangana

Develop business from focus customer segments i.e. High End Residential; Commercial buildings; Hospitality.

• Map the segments to understand potential addressable market in the area assigned and formulate strategies for maximizing business share.
• Identify and implement Somfy POS branding strategy at select furnishing stores in the assigned territory.
• Train and engage sales staff of these furnishing stores for developing their comfort level and confidence on Somfy solutions.
• Generate project leads and develop relationships with target customers I.e. Architects/ Interior designers/ Project developers.
• Enhance product awareness and brand visibility in the market.
• Collect data on consumers, competitors and market place and consolidate information into actionable items, reports and presentations.

Fulfill Area sales budget

• By managing business from existing customers and developing a well-balanced customer s portfolio.
• By achieving sales and collection targets for the Area.
• By working closely with customers to ensure business growth along with these customers.
• By managing business from customers profitably.
• By Supporting the Distributor in Expanding the Business and keeping a regular check on their performance.

Develop market for long-term and down stream strategy as aligned to the marketing plan and implementing the same

• By identifying and appointing potential partners in Experts (Retail showrooms).
• By working with B2C partners for point of sales branding activity.
• Compiling database of Architects / Interior Decorators in the assigned territory.
• Educating Architect / ID teams regarding various solutions offered by Somfy along with their accompanying benefits.
• By implementing marketing activities planned along with the customers for demand generation.
• By working closely with customers to lead the pull strategy for brand.
• By proposing appropriate strategy for distribution business focused at generating brand pull for long term business gain.
• Arranging marketing events in the territory in line with Somfy marketing strategy.