Software Engineer

About us: RRD GO Creative, with more than three decades of expertise in business communications, marketing solutions, and digital productivity solutions, we successfully help reimagine customer experiences for companies. Our three pillars of Global Brand Solutions, Smart Work Solutions, and Technology & Innovation Services transform the way businesses work for customers, building strong brand loyalty.

Our 8,000 experts in 42 locations work across various industries to co-create a future-ready business landscape. We adopt a consultative approach to digitizing every aspect of the Customer Journey so you can effectively translate a strategic vision of expansion and efficiency into a superior Customer Experience. We help you effectively address customer needs so you can make Customer Experience your competitive differentiator.

RRD GO CREATIVE currently seeking a SFMC Developer for the Creative team to join in Chennai.

Responsibilities:

• Utilize marketing automation tools to develop personalised email templates, campaigns, landing pages, and workflows.
• Collaborate with marketing teams to understand campaign objectives, requirements, and target audiences.
• Implement tracking parameters for campaign performance measurement and analysis.
• Conduct quality assurance checks to ensure accurate campaign execution and troubleshoot issues.
• Collaborate with cross-functional teams to integrate campaign setups with CRM and analytics systems.
• Monitor and optimize campaign setup processes for efficiency and effectiveness.
• Stay updated on platform updates and best practices for campaign setup.
• Provide support and training to marketing teams on campaign setup tools and processes.

Required Technical and Professional Expertise:

• Proficiency in utilizing AMPscript, HTML, CSS, and JavaScript for email and cloud page development.
• Emails - Develop responsive email templates with extensive knowledge of AMPscript and Guide
• Template Language
• Front-end development building Cloud Pages utilizing HTML, CSS, JavaScript and AMPScript
• Experience implementing automated solutions utilizing Marketing Cloud Server-Side Java Script (SSJS)
• Master with SQL and robust understanding of Marketing Cloud’s contact data model
• Extensive experience utilizing Journey Builder with thorough understanding of Audience Builder configuration
• Proficiency in marketing automation platforms (Salesforce Marketing Cloud).

Note: we are concentrating more on how skillful the candidate is in the Development aspect (Ampscript, HTML, CSS, SSJS, SQL) more than the SFMC features.