We re looking for a dynamic and creative Brand Strategist to join our team and help shape Snitch s brand narrative. You ll be responsible for developing strategies that strengthen our market position, enhance brand perception, and ensure our messaging resonates with our diverse audience across both digital and offline touchpoints.
Key Responsibilities:
Brand Positioning:
Develop and refine Snitch s brand positioning to stay aligned with market trends and consumer insights.
Ensure consistency in brand voice, messaging, and identity across all platforms.
Consumer Insights:
Conduct market research to identify customer needs, preferences, and trends.
Leverage data to craft strategies that connect with target audiences.
Campaign Development:
Collaborate with the marketing, content, and design teams to create impactful campaigns that drive brand awareness and loyalty.
Lead brainstorming sessions for creative storytelling and content strategies.
Cross-Channel Strategy:
Ensure brand messaging is cohesive across online platforms, retail stores, influencer collaborations, and PR campaigns.
Develop unique strategies for flagship and concept stores to elevate brand presence.
Partnerships and Collaborations:
Identify and execute strategic partnerships with influencers, creators, and brands to amplify Snitch s reach.
Metrics and Reporting:
Monitor brand performance through key metrics (brand sentiment, awareness, reach, etc.) and refine strategies based on insights.
Present monthly brand reports to leadership, highlighting progress and areas for improvement.
Requirements:
Proven experience in brand strategy, marketing, or a related role (preferably in fashion, retail, or lifestyle industries).
Strong understanding of market trends, consumer behavior, and brand storytelling.
Excellent communication and presentation skills.
Creative thinker with a passion for innovation and problem-solving.
Ability to work collaboratively across teams and manage multiple projects simultaneously.
Knowledge of digital marketing tools, analytics platforms, and branding principles.