Manager - Business Development/Digital Marketing (4-7 yrs)

- Join a market leader within Retail

- Work alongside & learn from best in class talent

- Flexible working options

Our client is on a mission to revolutionize the IT recruitment landscape. Our client vision is to empower individuals and businesses, creating a profound impact on the world of technology.

The Job:

You will be responsible for :

- Developing and implementing comprehensive digital marketing programs in line with brand plans and business priorities.

- Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey.

- Reviewing and optimising the design and content of all online assets including the company website and social media pages.

- Planning and control of the digital marketing budget and spend by allocating budgets to different channels.

- Using A/B testing to optimise digital marketing performance.

- Analysing the results and effectiveness of campaigns to deliver actionable insights and recommendations and generating monthly reports on the digital marketing portfolio.

- Planning and executing CRM, marketing automation and lifecycle marketing initiatives.

- Using customer insights to construct effective CRM campaigns.

- Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).

- Driving performance marketing via.

- Working on app store optimisation.

- Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement.

Ideal Candidate:

- You have at least 4 years experience ideally in Brand Marketing/Brand Manager or Digital Marketing within Healthcare & Lifesciences, Media & Entertainment and Retail industry.

- Experience within would be a strong advantage.

- You are adaptable and thrive in changing environments

- You are a strong team player who can manage multiple stakeholders

- You are highly goal driven and work well in fast paced environments

- Ability to work independently and as part of a team in a fast-paced environment.

- Familiarity with digital marketing concepts like SEO, PPC, social media, and app development processes.

- Experience in managing a sales pipeline and meeting revenue goals.

- Certification in Digital Marketing or Sales is a plus.

- Bachelor's degree in Business Administration, Marketing, or related field.

- Proven experience in business development or sales, preferably in digital marketing and app development.

- Strong understanding of B2B and B2C sales processes and client dynamics.

- Excellent communication, negotiation, and presentation skills.

- Proficiency in using CRM tools and MS Office Suite.