Manager - App Merchandising - FMCG (8-12 yrs)

Manager - App Merchandising (Content Marketing, B2C, FMCG)

About Jumbotail

- Jumbotail(www.jumbotail.com) is India's leading B2B marketplace and New Retail platform, serving thousands of mom & pop stores ("Kiranas").

- Jumbotail ecosystem has 4 in-house, proprietary platforms - B2B online marketplace, Supply Chain & Logistics, Fintech for SME Lending, and Retail platform that powers its J24 branded convenience grocery stores.

- Jumbotail transforms traditional unorganised kirana stores into J24 branded modern convenience grocery stores, by providing a complete business toolkit and playbook consisting of J24 consumer branding, in-store GoldenEye retail technology and processes, real-time data driven product selection and merchandising insights, integrated supply chain with daily store servicing, Green Card loyalty program and payment solutions which create a differentiated in-store experience for consumers.

- J24 also provides complete omni channel experience by taking the store online and also integrating with hyperlocal platforms like Swiggy, Dunzo, and Flipkart.

- Jumbotail was founded by Karthik & Ashish, classmates from the Stanford MBA class of 2011. The company has raised USD $54M so far from Nexus Ventures,Heron Rock, VII Ventures, Nutresa, Veronorte, Kalaari Capital, and several well renowned family offices and HNIs across the world.

- In Dec 2020 Jumbotail completed its $25M fund raise with two back to back rounds of $14.2M (Dec 2020) and $11M (Oct 2020).

- We have a strong and passionate team who is motivated to solve real world problems and impact lives.

- Our team consists of alumni from Stanford, IITs, IIMs, BITS, ISB and top NITs, having several years of industry experience in leading companies like Flipkart, Amazon, Tata, ABRL, ITC and more.

- Together, we are reimagining and reengineering the food and grocery ecosystem in India through intelligent technology, innovative business models, and intuitive design. We are serving thousands of happy and satisfied customers who trust Jumbotail for their food and grocery needs every day.

- Jumbotail is at an inflection point - Covid-19 has brought Kiranas (its core customer segment) the attention that their >95% share of India's food and grocery market rightfully merits. In parallel, it has exposed the frailties of traditional wholesale and FMCG distribution as well as those of large format modern trade.

- Retailers and brands alike, are seeking a reliable, resilient, 21st century alternative. Jumbotail is well positioned to capture this market opportunity and become an indispensable part of India's $600 billion food and grocery retail market.

- While our market potential is huge - in the order of hundreds of billions of dollars, the opportunity requires us to solve challenging problems that are so unique to India that copycat models will not work.

- We are putting our customers first and building technologies, products, platforms and services, and cutting edge supply chains that will work for the next billion Indians who have fundamentally different needs - access, language, selection, supply chain, financial and cultural.

- The work you will do at Jumbotail will impact real lives and bring a lasting positive change for the next billion people of India. We promise a fun, fast paced ride with some of the smartest people, with opportunities to learn and grow, and leave a legacy.

Company Size : Mid-Sized

Working Days : 5 days/week

Office Location : Koramangala, Bengaluru

Role & Responsibilities:

Understand:

- Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category

- Understand Merchandising Setup of Jumbotail from a design - tech - business needs

Plan and Execute:

- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams

- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improvement

- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.

- Create and execute weekly, monthly, quarterly plans

- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints

- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team)

- Own quality of on app assets: 100% adherence to highest standards of on app assets. 100% Customer 1st mindset

- New Assets: Be on the lookout for newer asset types that we can have on the app

- Festive Stores: Plan a quarter in advance special festive stores

- Category Melas: Plan a month in advance category special stores

- Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etc

Track and report:

- Track campaign performance daily and work to improve ROI with every single campaign

- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.)

- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities

Team Lead:

- Ensure work done through a team of 4-6 TL + execs.

Fix:

- Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent

Ideal Candidate:

- First Principles Problem solver

- Self driven: Ability to work independently with limited support in a fast-paced, high growth environment

- Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization

- Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working

- Has work ex in ecommerce; esp in app merch teams

- Good collaboration skills - great at communication and negotiation

- Ability to influence a variety stakeholders without relying on positional authority

- Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges

- Strong analytical skills with advanced proficiency in Excel

- Ability to drive insights from data

- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry