Excelohunt - Senior Marketing Manager - eCommerce Vertical (8-12 yrs)

Job Summary :

We are seeking an experienced Senior Marketing Manager to lead our ecommerce marketing initiatives. The ideal candidate will have extensive experience in developing and executing comprehensive marketing strategies, optimising campaigns for engagement and conversion, and analysing data to inform decision-making. This role is essential for driving the growth of our marketing services and enhancing the overall customer experience.

Perks & Benefits :

- Work Schedule: 5 working days with fixed shifts and weekends off.

- Work Culture: Enjoy a fantastic work environment with international exposure and opportunities for professional development.

- Flexible Work Model: Hybrid work setup with day shifts and paid leave.

- Career Growth: Lead marketing initiatives for prominent e-commerce brands, contributing to impactful marketing strategies.

Why Join Us?

- Be part of a fast-growing marketing company.

- Work in a collaborative and supportive team environment that encourages growth and creativity.

- Gain hands-on experience and play a key role in shaping the future of marketing.

- Enjoy a flexible hybrid work model that promotes work-life balance.

Key Responsibilities :

Marketing Strategy Development :

- Design and implement comprehensive marketing strategies that align with business objectives and maximise customer engagement and conversion.

- Develop targeted campaigns based on customer segmentation, lifecycle stages, and buyer personas.

Campaign Management & Execution :

- Oversee end-to-end campaign management, from conceptualization and content creation to deployment and monitoring.

- Coordinate with design, content, and technical teams to ensure campaigns are visually appealing, compelling, and error-free.

Performance Analytics & Optimization :

- Track and analyse campaign metrics (open rates, click-through rates, conversions) to assess performance and identify areas for improvement.

- Use A/B testing, data insights, and customer feedback to refine and optimise content, timing, and personalization strategies.

Team Leadership & Development :

- Manage, mentor, and motivate a team of marketing specialists, setting clear goals, providing feedback, and fostering a collaborative team culture.

- Guide team members on best practices, innovative strategies, and process improvements to enhance productivity and campaign success.

Cross-Functional Collaboration :

- Work closely with product, sales, design, and customer success teams to ensure cohesive marketing efforts and consistent messaging across all touchpoints.

- Collaborate with data analysts to leverage customer insights and optimise targeting strategies.

Customer Retention & Engagement :

- Develop strategies to improve customer retention, nurture leads, and build customer loyalty through effective marketing tactics.

- Focus on lifecycle marketing, such as onboarding, re-engagement, upsell, and loyalty campaigns, to drive long-term customer value.

Budget & Resource Management :

- Manage marketing budgets, ensuring efficient allocation of resources and maximising ROI.

- Evaluate tools and platforms to enhance campaign efficiency and productivity.

Compliance & Best Practices :

- Ensure compliance with marketing regulations (such as GDPR and CAN-SPAM) and implement best practices to maintain high deliverability rates and protect brand reputation.

- Stay updated on industry trends, tools, and emerging best practices to ensure that strategies remain innovative and competitive.

Content & Personalization Strategy :

- Oversee the development of personalised and engaging content that aligns with brand voice and resonates with target audiences.

- Implement advanced personalization techniques, such as dynamic content and automated workflows, to create tailored customer experiences.

Reporting & Stakeholder Communication :

- Prepare regular performance reports and deliver insights to senior management, highlighting successes, challenges, and opportunities for growth.

- Make data-backed recommendations to refine and enhance overall marketing strategies.

Qualifications :

- Experience: Minimum 8 years in marketing, with at least 5 years in a leadership role, specifically in marketing and e-commerce.

- Expertise: Proficiency in marketing platforms, data analytics, and CRM tools.

- Analytical Skills: Strong analytical mindset with the ability to convert data insights into actionable strategies.

- Leadership & Teamwork: Proven leadership skills with experience managing teams and driving collaborative efforts.