Manager - Application Merchandising - Content Marketing/B2C Segment - FMCG (8-12 yrs)

Manager App Merchandising (Content Marketing, B2C, FMCG)

Working Days: 5 days/week.

Office Location: Koramangala, Bengaluru.

Role & Responsibilities:

- Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category.

- Understand Merchandising Setup of Jumbotail from a design - tech - business needs.

Plan And Execute:

- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams.

- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improement.

- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.

- Create and execute weekly, monthly, quarterly plans.

- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints.

- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team).

- Own quality of on app assets: 100% adherence to highest standards of on app assets.

- 100% Customer 1st mindset.

- New Assets: Be on the lookout for newer asset types that we can have on the app.

- Festive Stores: Plan a quarter in advance special festive stores.

- Category Melas: Plan a month in advance category special stores.

- Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etc.

Track And Report:

- Track campaign performance daily and work to improve ROI with every single campaign.

- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.

- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities.

Team Lead:

- Ensure work done through a team of 4-6 TL + execs.

- Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent.

Ideal Candidate:

- First Principles Problem solver.

- Self driven: Ability to work independently with limited support in a fast-paced, high growth environment.

- Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization.

- Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working.

- Has work ex in ecommerce esp in app merch teams.

- Good collaboration skills - great at communication and negotiation Ability to influence a variety stakeholders without relying on positional authority.

- Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges.

- Strong analytical skills with advanced proficiency in Excel.

- Ability to drive insights from data.

- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry.