7 CG-VAK Software & Exports Jobs
8-12 years
Manager - Application Merchandising - Content Marketing/B2C Segment - FMCG (8-12 yrs)
CG-VAK Software & Exports
posted 2mon ago
Flexible timing
Key skills for the job
Manager App Merchandising (Content Marketing, B2C, FMCG)
Working Days: 5 days/week.
Office Location: Koramangala, Bengaluru.
Role & Responsibilities:
- Understand customer (shopkeeper) needs and decision-making criteria with respect to grocery category.
- Understand Merchandising Setup of Jumbotail from a design - tech - business needs.
Plan And Execute:
- Think, Discuss & Plan Marketing Strategy (Traffic Driving, New Customer Recruitment, Customer Engagement, Retention, Increase wallet share) with business teams.
- Complete Ownership of End-to-End Campaign Performance, Analysis, Reporting and Driving improement.
- Create and own merchandising strategy - using briefs from business teams; planning of assets to deployment using team of executives.
- Create and execute weekly, monthly, quarterly plans.
- Translate above plans into detailed and actionable activity charts with clearly defined owners and checkpoints.
- Timely follow up with all stakeholders to ensure on time high quality delivery (Merch Team, Business Team, Design Team).
- Own quality of on app assets: 100% adherence to highest standards of on app assets.
- 100% Customer 1st mindset.
- New Assets: Be on the lookout for newer asset types that we can have on the app.
- Festive Stores: Plan a quarter in advance special festive stores.
- Category Melas: Plan a month in advance category special stores.
- Corrective Actions: If assets aren't performing to the levels needed - please take corrective action immediately and change assets, SKUs , pricing etc.
Track And Report:
- Track campaign performance daily and work to improve ROI with every single campaign.
- Across all channels (On App Assets - banners etc, PN, SMS, Whatsapp, Pamphlets + Lucky Contest, Jumbo coins, Quiz, Credit, Surveys, Etc,.
- Create Dashboards: With help of data science team make dashboards that would help to surface performance of merch activities.
Team Lead:
- Ensure work done through a team of 4-6 TL + execs.
- Look for ways we can improve tech in relations to the usage of merch ingestion software to make the system faster, more intuitive and less human dependent.
Ideal Candidate:
- First Principles Problem solver.
- Self driven: Ability to work independently with limited support in a fast-paced, high growth environment.
- Committed and High Intent: Hunger to work, deliver, and grow in a rapidly growing organization.
- Experimentative mindset: Ideate, try, measure, learn, document and help improve ways of working.
- Has work ex in ecommerce esp in app merch teams.
- Good collaboration skills - great at communication and negotiation Ability to influence a variety stakeholders without relying on positional authority.
- Willingness to getting your hands dirty : Learn from customers and on ground teams about their business and challenges.
- Strong analytical skills with advanced proficiency in Excel.
- Ability to drive insights from data.
- Interest and understanding of Retail in India within Grocery stores in FMCG and staples industry.
Functional Areas: Other
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8-12 Yrs