Vasa Denticity - Growth Manager - eCommerce Segment (8-12 yrs)

Key Responsibilities :

Category Strategy and Planning:

- Develop and execute the category strategy in alignment with business objectives.

- Conduct market research to identify trends, customer needs, and competitive landscape.

- Define the category roadmap, including product assortment, pricing, and promotional strategies.

P&L Management:

- Own the category's Profit & Loss (P&L) performance.

- Monitor revenue, profitability, and other key financial metrics.

- Identify opportunities to improve margins and reduce costs.

Product and Assortment Management:

- Build a compelling and competitive product assortment tailored to customer needs.

- Collaborate with product teams to improve product offerings and enhance user experience.

- Ensure the timely launch of new products and updates.

Marketing and Promotions:

- Work closely with marketing teams to develop and execute category-specific campaigns.

- Analyze campaign performance and optimize promotional strategies.

- Drive customer acquisition, retention, and engagement through targeted initiatives.

Data Analysis and Insights:

- Leverage data to track category performance and customer behavior.

- Use analytics to identify growth opportunities and address challenges.

- Present insights and recommendations to senior leadership.

Team Leadership and Collaboration:

- Collaborate with Purchase & Import Team/Creative & Graphics team and Digital Marketing team

- Lead and mentor a team of category managers or specialists.

- Foster collaboration with cross-functional teams to ensure alignment on goals.

- Drive a culture of innovation and excellence within the team.

Key Qualifications:

- Bachelor's degree in Engineering, Business, Marketing, or a related field (MBA preferred).

- 8+ years of experience in category management, merchandising, or related roles in an eCommerce or retail environment.

- Proven track record of managing a P&L and delivering business growth.

- Strong analytical and problem-solving skills with the ability to interpret data and make data driven decisions.

- Excellent negotiation, communication, and leadership skills.

- Proficiency in using analytics tools and eCommerce platforms.

- Ability to thrive in a fast-paced, dynamic environment with a results-driven mindset.