Assist. Brand Manager - B2B Marketing

Key Responsibilities:
Category Management
o Be responsible for the assigned category / Product Portfolio.
o Renovation/ Rejuvenation of Projects
o Conduct regular market insights to understand the customer
needs, identify gaps, opportunities, and feed into the
Innovation funnel.
o Category Insights, Idea generation and converting them into NPD roadmaps.
o Build customer & consumer insights through various interactions.

New Product Development
o Be responsible and support the NPD projects Product, packaging development, pricing and preparing business cases
o Conduct market assessments & Feasibility Studies for new projects.
o Develop Product briefs with Research & Development teams and cross function teams.
o Support the Market Validations of NPD projects
o Support the Launch Plans including communication development for New Products.
o Support and lead as required the Product launches and post launch reviews.
o Project Network Management and OTIF delivery of projects

Competitive Intelligence
o Assist the function for monitoring competitive environment
and evaluating product quality.
o Conduct Competitive Analysis on Quarterly basis and
implement the action plan.
o Constantly update on new market trends, opportunity and
input into the business
o Deeper understanding of the market where market data is
absent.

Work closely with the team especially Trade Marketing, Chef team and
sales having a true external orientation.
Work closely for implementation of the A&P plans for the Product
category, ensure the cost-efficient use of budget.

Assist for reporting and analysis - Monthly Business reports, category
analysis, forecasting for NPD products, market sizing
Working with cross functional teams / team alignment need to get the
attention of cross functional team to deliver jobs OTIF
? Experience & Education:
Post Graduate in Marketing or MBA
3-5 years experience in marketing/product management in the Foods or Beverages industry
Classical marketer who understands all facets of the 6Ps of marketing with demonstrated success identifying new brand development
opportunities, possible environmental or competitive threats as well as building ideas that encompass every brand touch point with customers.
Experience of conceptualizing new projects and leading it end to end through the innovation funnel. Should have launched at least 2 national
/ regional level projects on his/her own.
Understanding of quantitative & qualitative research tools. Firsthand experience of working with market research agencies to scope new
opportunities.
Strong financial & business acumen with experience of closing business cases with functional stakeholders
Firsthand experience of working with the regulatory and legal functions in the organization. Good understanding of FSSAI norms would be very
useful.
Experience of leading or being part of the creative process for building an integrated communication campaign for customers
Practical hands-on approach, customer focused, understand customer insights and creative bent of mind.
Strategic thinker, good communication and influencing skill. Solution oriented.
Good communication, team player and can adapt to changing environment
Willing to travel on short notice
Excellent business English (both spoken and written) and computer skills