MTR Foods - Brand Manager (2-6 yrs)

Responsibility and Mandate:

1. Ensure assigned category delivers objectives in respect of volumes, market share and margins.

2. Develop the category strategy through strong consumer insights that delivers consumer loyalty

and generates demand.

3. Drive innovation process for the assigned categories.

4. Develop and execute category advertising and promotion campaigns with cost effective media

mix to support brand objectives.

5. Determine marketing consumer research objectives, initiate research and integrate findings to

product plans.

6. Coordinate all category product initiatives through the entire value chain to ensure profitable

growth.

7. Drive cost reduction projects to deliver product margins.

8. To independently manage marketing operations for the assigned category.

9. To work with cross functional teams to deliver on innovations within the category.

10. Work with external agencies to execute the category strategy.





Main Tasks and/or Projects:

1. Build and execute plans.

2. Own the P&L for the category.

3. Innovation projects.

4. Support trade marketing with Below the Line activities

2. Candidate Profile

Education - MBA from Premier B Schools

Experience

1. At least 2 years of brand experience.

2. Minimum 1 year experience in Sales.

3. Sound marketing concepts, analytics and interpersonal skills.

4. Good understanding of business dynamics in India

5. Experience in packaged foods industry.