Senior Manager - B2B Lead Generation

We are hiring a Senior Manager - B2B Lead Generation to lead our prospecting strategy, build a high-performing team, and accelerate pipeline growth for enterprise clients. You'll design data-driven campaigns, optimize outreach processes, and collaborate with Sales/Marketing to convert leads into revenue.

Key Responsibilities

1. Strategic Leadership

• Develop and execute omnichannel lead-generation strategies (cold outreach, LinkedIn, email, events, etc.) for global IT/ITES markets.
• Identify high-potential industries/verticals and create targeted account plans.
• Mentor and manage a team of lead-generation executives, ensuring KPIs (MQLs, SQLs, conversion rates) are met.

2. Campaign Optimization

• Design A/B-tested email sequences, cold-calling scripts, and LinkedIn outreach frameworks.
• Use CRM tools to track lead quality, pipeline health, and ROI of campaigns.
• Analyze market trends and competitor strategies to refine targeting.

3. Cross-Functional Collaboration

• Partner with Marketing to align campaigns with content, SEO, and paid-ad initiatives.
• Work closely with Sales Leaders to ensure seamless lead handoffs and feedback loops.

4. Data & Reporting

• Monitor metrics like lead-to-opportunity ratio, CAC, and funnel velocity.
• Present monthly/quarterly performance reports to senior leadership.