Simple Energy - Creative Director (8-10 yrs)

About Simple Energy: Simpleenergy specializes in the manufacture of smart electric two-wheelers.

- We are a team of 300+ engineers coming together to make smart, supercharging, and affordable two-wheelers.

- The company was founded in 2019 and is based in Bangalore, India.

- Our mission is to build the future of mobility that is electric and connected.

- We at Simple energy are working towards accelerating by making them more accessible, affordable, secure and comfortable and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Job description: Creative Director

Location: Yelahanka, Bangalore

You Will:

- We are seeking a Creative Director with a passion for automobiles and a strong background in art direction, strategic thinking, and creative ideation.

- As part of the dynamic marketing team of an electric vehicle company, you will play a pivotal role in shaping the creative narrative around our products, innovation, and brand ethos.

- This role demands the ability to visualize the future of automobile innovation and translate that vision into compelling campaigns, key arts, and content that resonates with a diverse global audience.

- You will work closely with teams across brand communication, content marketing, PR, social, and digital to ensure a unified and impactful message, establishing our EV products as leaders in their category.

To Be Successful, You Will Be Expected To:

Creative Visioning & Campaign Development:

- Visualize and craft the marketing narrative of brand and products through key art, videos, teasers, and campaign ideas that inspire.

- Translate technical product information into visually compelling and consumer-friendly narratives.

- Collaborate with internal stakeholders to align creative direction with business objectives and target audiences.

Art Direction & Production:

- Develop design briefs, visual references, and creative options for marketing assets like posters, product videos, website imagery, and social media content.

- Create comprehensive development suites, including sketches, color palettes, mood boards, and treatments.

- Direct photoshoots and video productions, ensuring creative alignment and excellence.

Cross-Functional Collaboration:

- Partner with brand, PR, content, social, and digital teams to deliver integrated campaigns.

- Work with R&D and product design teams to deeply understand the product and incorporate technical nuances into storytelling.

Talent & Agency Management:

- Lead brainstorming sessions with internal teams and external creative agencies to generate innovative marketing ideas.

- Manage relationships with creative agencies, freelancers, and production houses to deliver high-quality outputs on time.

Project Management & Strategy:

- Manage multiple creative projects simultaneously while ensuring adherence to timelines and budgets.

- Adapt creative strategies in response to market trends, audience insights, and stakeholder feedback.

- You must have any or a combination of any of the following skills:

- Master's degree in fine arts, Marketing, Design, or a related field.

- 8+ years of experience driving creative strategy and execution in a marketing, advertising agency, or in-house creative team.

- Proficiency in design tools such as Adobe Photoshop, Illustrator, InDesign, and Keynote.

- Experience in translating technical product features into consumer-centric creative outputs.

- Proven ability to lead cross-functional teams and foster relationships with internal and external stakeholders.

- Experience managing creative teams, agencies, and freelancers to deliver high-quality work.

- Strong organizational skills with the ability to manage multiple projects under tight deadlines.

- Experience presenting creative concepts effectively to senior executives.

- Passion for automobiles is a plus.

A Day in the Life:

- Reading product specifications and testing feedback to understand the unique selling points of upcoming EV launches.

- Creating and refining creative briefs for campaigns around new product launches or brand initiatives.

- Ideating and conceptualizing visuals that address consumer concerns such as range anxiety, charging time, and accessibility.

- Evaluating outputs from agencies and providing actionable feedback to ensure alignment with the brand vision.

- Participating in cross-functional meetings to understand business challenges and delivering agile creative solutions.

- Budget management and drafting work-back plans to meet deliverables on schedule.

About The Team:

- The Creative Marketing team at Simpleenergy is responsible for crafting all customer-facing marketing assets, including posters, videos, promotional materials, and digital campaigns for our electric vehicle lineup.

- This passionate team thrives on innovation, combining creative excellence with an unwavering commitment to sustainable mobility.

- Join us in redefining mobility through creativity and innovation!

- If you're passionate about pushing creative boundaries and shaping the future of electric mobility, we'd love to hear from you.