General Manager - Category - Fashion Business (4-12 yrs)

We are hiring for GM Category for Fashion Department for our leading Ecommerce client based at Bangalore

Roles & Responsibilities :

Business strategy:

- Create a sustainable business model in the category for ongoing business: Go deep, understand where opportunities are and create a viable business model to service the opportunities

Own the business:

- Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them.

- Own pricing strategy based on market potential, consumer insights, margins, competitive signal

Know the customer:

- Deeply understand customer behavior, develop new customer Insights

Know the market:

- Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc. Move the industry with you!

Influence the leadership:

- Convert strategies into action by liaising with cross-functional leadership and drive the changes required

Partner management :

- Develop deep and long-standing relationship with the companies Lead a partnership-relations team to identify strategic partners, negotiate better terms of trade and deals for our customers

- Create a comprehensive companies management strategy and governance framework

People leadership :

- Build, retain and groom a strong team to deliver across functions

- Set goals, define KPIs and ensure team tracks effectively towards goals

- Have a thorough understanding of the industry, trends/events, and continually monitor competitor/industry developments.

Customer understanding:

- Strong focus on customer needs, both existing and potential, and use that knowledge to deliver a customer experience that is unparalleled

- Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behavior

- Conduct financial analysis of business opportunities to meet P&L goals, drive necessary promotions, campaigns basis insights .

- Work with marketing to identify the best ROI initiatives to build awareness and encourage trial across channels - SEM, SEO, TV Commercials, etc.

- Understand SEM, SEO and Email marketing - identify the right keywords, reduce SEM costs while increasing conversions of website visits to orders

- Work on relevant assortment, enable its discovery and ensure conversion.