Social Media Specialist - D2C Business (3-15 yrs)

Social Media Specialist - D2C (organic)

Role & Responsibilities:

Content Creation:

- Develop and curate high-quality, engaging content across all social media platforms, including text posts, images, videos, stories, and reels.

- Ensure content aligns with our brand voice and strategy.

Community Building:

- Actively engage with our community across social media platforms.

- Respond to comments, messages, and mentions with enthusiasm and professionalism.

- Build strong relationships with our audience.

Social Media Strategy:

- Collaborate with the marketing team to plan and execute social media strategies.

- Analyze performance metrics and adjust tactics to optimize engagement and growth.

Trend Monitoring:

- Stay up-to-date with the latest social media trends, tools, and best practices.

- Bring innovative ideas to the table to keep our brand relevant and exciting.

Influencer Partnerships:

- Identify and collaborate with influencers and brand advocates to amplify our reach and engage with new audiences.

Campaign Management:

- Plan and execute social media campaigns that drive brand awareness, engagement, and conversions.

- Monitor and report on campaign performance.

Candidate Profile:

- Proven experience as a Social Media Specialist, Content Creator, or Community Manager.

- Exceptional writing and editing skills, with a knack for storytelling.

- Proficiency in using social media platforms and tools (e.g., Facebook, Instagram, Twitter, TikTok, LinkedIn, Hootsuite, Canva).

- Strong visual and creative skills, with the ability to create engaging multimedia content.

- Ability to analyze data and use insights to inform content and community strategies.

- A passion for building and nurturing online communities.