Digital Marketing Specialist

Job Title: Digital Marketing Specialist

Location: Pune (Onsite)

Experience: 3 to 4 years

Key Responsibilities:

• Plan and manage SEO, SEM, Google Ads, and paid social media campaigns.
• Develop and execute content marketing, email marketing, and lead generation strategies.
• Manage social media platforms (LinkedIn, Facebook, Instagram, Twitter, etc.) and track performance.
• Analyse digital marketing metrics and optimize campaigns for better ROI.
• Conduct market research and competitor analysis to refine strategies.

Requirements:

• 3-4 years of experience in digital marketing, SEO, and PPC campaigns.
• Strong knowledge of Google Analytics, Google Ads, Facebook Ads, and CRM tools.
• Experience in content creation, email marketing, and marketing automation.
• Excellent analytical and communication skills.