Digital Marketing Specialist

Global Enterprise is an eCommerce service provider dedicated to helping businesses grow through effective digital marketing strategies. We are looking for a Google Ads & Social Media Marketing Specialist to join our team and drive successful online marketing campaigns.

Role & responsibilities

• Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and YouTube).
• Optimize campaigns to improve ROI, increase conversions, and reduce cost-per-click (CPC).
• Conduct keyword research, competitor analysis, and audience targeting.
• Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
• Manage and optimize paid social media campaigns (Meta Ads, LinkedIn Ads, etc.).
• Monitor analytics, generate reports, and provide insights to improve campaign performance.
• Create compelling ad copies, A/B test creatives, and refine targeting strategies.
• Stay updated on industry trends, algorithm changes, and best practices.

Preferred candidate profile

• Proven experience in Google Ads and Paid Social Media Marketing.
• Strong understanding of PPC, audience targeting, and bid strategies.
• Hands-on experience with Google Analytics, Google Tag Manager, and Facebook Pixel.
• Knowledge of SEO, content marketing, and conversion rate optimization is a plus.
• Ability to analyze data and make data-driven decisions.
• Strong communication and teamwork skills.