Product Manager

Job Description: Product Manager

Position Overview:
We are looking for an experienced and strategic Product Manager to lead product marketing and
new product launches. The ideal candidate will be responsible for developing go-to-market
strategies, driving product positioning, and ensuring successful execution of marketing campaigns.

Key Responsibilities:
1. Product Marketing & Positioning:
- Develop and implement product marketing strategies to enhance brand visibility.
- Define product positioning, pricing, and messaging based on market research.
- Work closely with the sales and marketing teams to drive product adoption.
2. New Product Launch & Go-to-Market Strategy:
- Plan and execute successful product launches, ensuring maximum market impact.
- Conduct market research to identify customer needs, trends, and competitor analysis.
- Develop launch campaigns, promotions, and distribution strategies.
3. Customer & Market Insights:
- Gather and analyze customer feedback to improve product offerings.
- Identify market gaps and new opportunities for product development.
- Monitor product performance, sales data, and industry trends.
4. Cross-Functional Collaboration:
- Work closely with R&D, sales, and marketing teams to ensure product success.
- Collaborate with designers, engineers, and supply chain teams for smooth execution.
- Coordinate with vendors and external partners for marketing initiatives.
5. Performance Tracking & Reporting:
- Track KPIs such as sales performance, customer satisfaction, and ROI.
- Provide regular reports and insights to senior management.
- Continuously refine marketing strategies based on data-driven insights.

Qualifications:
- Education: Bachelor's/Master's degree in Marketing, Business, or a related field.
- Experience: Minimum 3+ years in product marketing or product management.
- Skills:
- Strong market research and analytical skills.
- Experience in product positioning, branding, and campaign execution.
- Excellent communication, leadership, and decision-making abilities.
- Proficiency in digital marketing, CRM tools, and data analytics.

What We Offer:
- Salary Range: Rs. 50,000 to Rs. 70,000, based on skills, experience, and interview performance
- Opportunities for professional growth and development
- A supportive and inclusive work environment