Salesforce Marketing Cloud Technical Lead (13-15 yrs)

We are Hiring for Salesforce Marketing Cloud Technical Lead

Years of Experience :

Salesforce Marketing Cloud Experience - 8+ Years

Overall Salesforce Experience - 13+ years

Location : Hybrid work

Locations - GGN/Noida-, 3 days work from customer office, first office Ameriprise Udyog Vihar and second office Sector 65, Noida

Preferred Certifications :

- Salesforce Marketing cloud Email Specialist

- Salesforce Marketing cloud Consultant

- Salesforce Marketing cloud Administrator

- Salesforce Marketing Cloud Developer

- Salesforce Marketing Account Engagement Specialist

Key Roles and Responsibilities :

- At least 5+ years of experience in designing and developing custom solutions in the Salesforce marketing space.

- Leading a POD of marketing Cloud Developers and deliver as per the project timelines and expectations with high quality

- Requirements Gathering, Technical Documentation, System Configurations, User Training, Data Analysis & Business process implantation/improvement.

- Provide solutions and ideas on how the Salesforce modules that are listed above can be leveraged and can be used for the business need.

- Collaborate with cross-functional teams including IT, Marketing, Data to gather and document requirements for new and existing Salesforce solutions.

- Create and maintain technical documentation, including functional specifications and system diagrams.

- Develop a deep understanding of the business processes and marketing strategies to help identify areas where Salesforce solutions can add value.

- Provide user training and support to ensure end-users can effectively use Salesforce solutions.

- Train marketing stakeholders on how to use the system and perform tasks such as creating campaigns, managing data, and analyzing results.

- Provide ongoing support and assistance to marketing stakeholders as they learn and adopt the Salesforce Marketing Cloud

- Translate business requirements into technical solutions that can be implemented using

- Consult with the Solution Architect to ensure that the proposed solution aligns with the overall technical architecture and best practices.

- Collaborate with the Solution Architect to provide technical guidance to stakeholders and ensure that the project meets technical standards and requirements.

- Participate in meetings and discussions with business partners and marketing teams to provide updates on Salesforce projects and gather feedback.

- Build strong relationships with business partners and marketing teams to foster collaboration and communication.

- Provide recommendations to improve existing Salesforce solutions and implement new features and functionalities.

- Developing and implementing best practices for data management, segmentation, and personalization.

- Conducting demos, training sessions for the business and other team members to ensure they have the skills and knowledge needed to effectively use Salesforce Marketing Cloud.

- Collaborating with the Salesforce Implementing group and drive the business & development decisions that are beneficial for Customer in the long run.

- Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys.

- Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems.

- Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization.

Competencies :

- Strong understanding of Salesforce Marketing Cloud and its capabilities.

- Excellent analytical and problem-solving skills.

- Ability to work independently and manage multiple priorities.

- Ability to lead a team of Salesforce developers and manage them effectively

- Thought leadership and ownership

- Strong written and verbal communication skills.

- Attention to detail and accuracy.

- Strong project management skills.

- Knowledge of data analysis and reporting tools.

- Ability to work well in a team environment.

- Strong customer service orientation.

- Ability to learn quickly and adapt to changing business needs.