Digital Marketing Specialist

Cloud Sparkle Technologies Private Limited
About Us:
Cloud Sparkle Technologies Private Limited is a fast-growing IT Infrastructure and IT Training company, dedicated to delivering high-quality services and resources to our clients. Our startup culture values creativity, self-sufficiency, and adaptability. We are looking for a talented and self-motivated Digital Marketing Specialist who can work independently and take full ownership of our digital marketing efforts. This role is ideal for someone who is not only a digital marketing expert but also a skilled content creator and designer.

1. Content Creation and Copywriting
   • Develop engaging, on-brand content for blogs, social media, email campaigns, and other digital channels.
   • Write and edit high-quality copy that resonates with our target audience and supports our marketing objectives.
   • Conduct research on industry trends, audience preferences, and competitor activities to create relevant and appealing content.
2. Graphic Design and Visual Content Development
   • Design visually compelling graphics, images, infographics, and short videos to support digital campaigns and social media posts.
   • Utilize design tools (e.g., Adobe Photoshop, Illustrator, Canva) to create professional and brand-aligned visuals.
   • Maintain brand consistency across all visual content, ensuring it aligns with Cloud Sparkle Technologies tone and style.
3. Digital Campaign Management
   • Plan, execute, and monitor digital marketing campaigns across platforms such as Google Ads, LinkedIn, Facebook, and Instagram.
   • Use data-driven insights to optimize campaigns for maximum reach, engagement, and conversions.
   • Set up, track, and report on campaign metrics (e.g., CTR, conversion rates) to assess performance and make recommendations for improvement.
4. Social Media Management
   • Develop a social media content calendar and manage daily posting and engagement across platforms.
   • Respond to comments, messages, and customer feedback, building relationships and strengthening our online community.
   • Analyze social media metrics to determine which types of content perform best and adapt the strategy accordingly.
5. SEO and Content Optimization
   • Optimize website content, blogs, and other digital assets for search engines to improve organic visibility.
   • Conduct keyword research and implement on-page SEO strategies to drive relevant traffic.
   • Monitor and refine content based on SEO performance metrics to increase visibility and engagement.
6. Analytics and Reporting
   • Use tools like Google Analytics, Google Tag Manager, and social media insights to track, measure, and analyze the effectiveness of all content and digital campaigns.
   • Create weekly and monthly reports on performance, engagement metrics, and content success.
   • Continuously refine strategies based on data to improve digital marketing outcomes.
7. Innovation and Continuous Improvement
   • Stay current with industry trends, digital tools, and best practices in content marketing, design, and campaign management.
   • Proactively suggest and implement new ideas, tools, or techniques to enhance the company s digital presence.
   • Collaborate with cross-functional teams when needed, while being fully capable of independently handling day-to-day tasks.

Qualifications:

• Bachelor s degree in Marketing, Digital Media, Graphic Design, or a related field (equivalent experience may also be considered).
• 2+ years of experience in digital marketing, content creation, and graphic design (experience in a startup environment is a plus).
• Proficiency in content management and design tools (e.g., WordPress, Adobe Creative Suite, Canva).
• Strong skills in social media management, digital advertising, SEO, and data analytics.
• Excellent written communication skills with a creative approach to copywriting and visual design.

• Familiarity with CRM systems, marketing automation, and analytics tools (e.g., HubSpot, Mailchimp, Google Analytics).
• Knowledge of HTML, CSS, and basic web design principles.
• Ability to create engaging short videos or animated content for social media.
• Experience with lead generation and nurturing in B2B or IT services.

Compensation & Benefits Package:

• Salary: Competitive, based on experience and qualifications.
• Bonuses: Performance-based bonuses and incentives.
• Health Benefits: Comprehensive health insurance, including medical, dental, and vision coverage.
• Professional Development: Access to training programs, certifications, and learning resources.
• Paid Time Off: Generous leave policy, including vacation, sick leave, and personal days.
• Startup Culture Benefits: Flexibility, autonomy, and the opportunity to lead projects and grow with the company.
• Remote Work Flexibility: Option for fully remote work or flexible work-from-home arrangements.

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