Digital Marketing Executive

Bachelor s degree in marketing, Graphic Design, or a related field. Proven experience in digital marketing, including social media management, email marketing, SEO, and PPC advertising. Proficiency in graphic design software such as Adobe Creative Suite (Photoshop,Illustrator, InDesign). Strong creative and visual design skills, with a keen eye for detail and aesthetics. Excellent communication and collaboration skills, with the ability to work effectively in a team environment. Ability to manage multiple projects and deadlines simultaneously. Experience with web design and development tools/platforms is a plus. Knowledge of HTML/CSS and experience with content management systems (CMS) is a plus. Develop and implement digital marketing strategies to drive online traffic to the company website and generate leads. Manage social media accounts, including content creation, posting, and engagement,to increase brand awareness and engagement. Create engaging and visually appealing graphics for digital and print materials,including social media posts, email newsletters, website banners, and advertisements. Design marketing collateral such as brochures, flyers, posters, and infographics to support marketing campaigns and initiatives. Collaborate with the marketing team to brainstorm creative ideas and concepts for campaigns and promotions. Monitor and analyse the performance of digital marketing campaigns using analytics tools and optimize campaigns for maximum effectiveness. Stay updated on the latest trends and best practices in digital marketing and graphic design and incorporate innovative ideas into campaigns and designs. Ensure consistency in brand messaging and visual identity across all marketing materials and channels. Coordinate with external vendors and agencies as needed for design and marketing projects. Assist with other marketing tasks and projects as assigned by the marketing manager or senior management.