Establishes strategic online marketing campaigns to achieve corporate/clients objectives for products and services
Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization and its clients
Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity
Plans and oversees advertising and promotion activities including, online and electronic media
Qualifications
BCA Any Specialization, B.A Any Specialization, B.tech/B.E. Any Specialization
Preferred Skills
Develops and executes online marketing campaigns for clients and the organization including email marketing and SEM (paid search)
Recommends and assists with updates to company and client websites to increase overall website effectiveness and SEO by monitoring and testing campaigns to optimize effectiveness and ensure ROI.
Creates, implements and monitors SEO and PPC strategy to drive traffic and conversation rates Monitors competitive products and marketing activities.
Analyze campaigns and identify trends to optimize the campaigns to produce the maximum ROI for the company and its clients.
Researches and evaluates market and adjust to new trends to meet changing market and competitive conditions.
Implement all tracking mechanisms on websites and monitor website analytics and online conversations