Senior Manager - Digital Marketing

About the Role:
To strategize and oversee all digital marketing initiatives, focusing on SEO, SEM, lead
generation, and campaign optimization to enhance the company's online presence and
customer acquisition.

Key Responsibilities:
• Manage all aspects of SEO (Search Engine Optimization) On-Page and Off-Page.
• Develop original content with strategic keywords and perform ongoing keyword
discovery to boost site traffic.
• Monitor and analyze search results and performance across majorsearch channels
to improve rankings and local search visibility.
• Develop inbound links from relevant sites and directories to enhance domain
authority.
• Conduct website analysis, competition analysis, keyword research, and link
analysis.
• Create and manage Meta tags, Meta descriptions, articles, press releases, and blog
content.
• Oversee website content maintenance and regular updates.
• Plan and execute campaigns on Google Ads, Facebook Ads, and other digital
platforms.
• Optimize search marketing activities across multiple search engines (Google,
Yahoo, Bing) and social media channels.
• Identify and implement innovative SEO
strategies.
• Evaluate product offerings, landing page
performance, and website design to enhance
campaign success.

Education & Experience:
• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related
field.
• Minimum 13+ years of experience in digital marketing, with at least 7 years in SEO
and SEM management.
• Proven experience in PPC campaign management and lead generation.

Skills & Experience:
• Strong expertise in SEO, SEM, and performance marketing.
• In-depth knowledge of website analytics tools(e.g., Google Analytics, Web Trends,
Omniture).
• Proficiency in HTML, CSS, and SEO toolslike Word tracker and Google AdWords
Keyword Planner.
• Excellent command of written and verbal English.
• Up-to-date knowledge of the latest trends and best practices in SEO and SEM.

Desirable Attributes:

• Strategic thinker with a creative approach to digital marketing challenges.
  • Strong analytical skills to evaluate campaigns and website performance.
  • Proficiency in generating innovative solutions for lead generation.
  • Strong leadership and team management skills.
  • Ability to work in a fast-paced environment while maintaining a detail-oriented
  approach.