Content Strategist

About the Role:

As a Content Strategist at Serosoft, you will play a pivotal role in shaping our brand voice and crafting compelling content that drives engagement and business growth. Your expertise in storytelling and technical writing will help translate complex software concepts into clear, engaging, and impactful content for global audiences. From thought leadership articles to product marketing materials, your words will enhance our digital presence and position Serosoft as a leader in the education technology space. You will collaborate closely with marketing, product, and sales teams to ensure our messaging aligns with business objectives and resonates with our target audience.

Key Responsibilities:

• Research abilities for industry-related and trendy topics.
• Understanding of the usage of keywords in the content creation process.
• Produce well-researched, search-engine-optimized content for online publications and print on a requirement basis.
• Create and follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials.
• Utilize industry best practices and familiarity with the organization s mission to inspire ideas and content.
• Should be able to write creative marketing ad copies for FB, Instagram, Linkedin, and Google Ads.
• Should be able to develop content for multiple platforms, such as websites, email marketing, product descriptions, videos, blogs, print banners, standees, etc.
• Proofread and edit content before publication.
• Coordinate with marketing and design teams to illustrate articles in different design forms.
• Identify customers needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images, and tone).
• Use Search Engine Optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement. Good hold on PPTs and Document editing

Education Experience:

• Bachelor s or Master s degree in English, Journalism, Communications, Marketing, or a related field.
• 5+ years of experience in content writing, copywriting, or technical writing, preferably in the software product or IT industry.
• Proven experience in creating B2B SaaS content, technical documentation, product marketing materials, and thought leadership articles.
• Strong expertise in writing for digital platforms, including blogs, websites, case studies, whitepapers, and email campaigns.

Skills:

• An impeccable grasp of the English language, including idioms and current trends in slang and expressions.
• Ability to meet deadlines and work independently with little or no daily supervision.
• Strong interpersonal skills and willingness to meet deadlines.
• Ability to work on multiple projects with different objectives simultaneously.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary.
• Familiarity with SEO best practices while writing content and knowledge of the latest writing tools is a plus.
• Ability to write content with adherence to the organization s style guides and policies for publication.

Personality Attributes:

• Creative and Innovative - Ability to craft engaging and original content that aligns with brand voice.
• Excellent Storyteller - Skilled in presenting technical information in an engaging and easy-to-understand manner.
• Detail-Oriented -Strong focus on grammar, clarity, and accuracy in writing.
• Collaborative - Works effectively with cross-functional teams, including marketing, product, and sales teams.

What We Offer

At Serosoft, we believe in fostering a culture of innovation, collaboration and growth. Discover what makes Serosoft the perfect place to thrive:

• Learning Growth: We support your professional development at every step.
• Cutting-Edge Technologies: Engage in pioneering and innovative projects.
• Global Opportunities: Expand your horizons work on international assignments.
• Exciting Events Outings: Enjoy vibrant celebrations and team activities.
• 5 Days a Week: Embrace a healthy work-life balance.
• Group Health Insurance: Your health and well-being are our priority.
• Open Door Policy: Your ideas and feedback are always welcomed.
• Beautiful Office in Indore: Work in India s cleanest city, right in the heart of it!

Join our dynamic team and be part of an innovative company where your efforts will directly shape the future of global education.