Campaign Management Sr Analyst

Skill required: Marketing Operations - Social Media Sales & Marketing



Designation: Campaign Management Sr Analyst



Qualifications:Any Graduation



Years of Experience:5 - 8 Years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/designThe team is responsible for Social Media Sales & Marketing enablement, performance, and insight & optimization. Such as marketing strategy, marketing & customer analytics, customer experience management and interaction, marketing operations & platforms, and innovation. They work on the Management of social media communities using social media management tools. They are responsible for responsive messaging across organic, paid, and boosted activity, activating social media campaigns/content, providing social customer case, Social media crisis management and tracking and escalation of reputational threats, generation and nurturing of social media leads



What are we looking for?

Participating with the brainstorming, organization and development of social mediaopportunities

Educating coworkers from other disciplines on our social media capabilities and experience

Overseeing social media accounts and initiatives, ensuring excellence in digital services andproject/staff efficiencies

Supervising and leading production resources on social media projects

Working closely with Account Leadership, Business Development and Marketing groups toexplore opportunities for new business through social media

Maintaining expertise on emerging social trends and technologies

Develop, manage and optimize comprehensive paid Facebook and Instagram Ad campaigns

Recommend new strategies based on data and testing

Experience in Audience research, audience building and ad creation

Excellent knowledge of Instagram ads manager and other social media best practices

Knowledge on responding to comments, compile campaigns and create content for Instagram

Organize hypotheses and recommendations for enhancing campaign performance

Understanding of Google Analytics and Google Tag Manager is a plus


Roles and Responsibilities:

In this role you are required to do analysis and solving of moderately complex problems

May create new solutions, leveraging and, where needed, adapting existing methods and procedures

The person would require understanding of the strategic direction set by senior management as it relates to team goals

Primary upward interaction is with direct supervisor

May interact with peers and/or management levels at a client and/or within Accenture

Guidance would be provided when determining methods and procedures on new assignments

Decisions made by you will often impact the team in which they reside

Individual would manage small teams and/or work efforts (if in an individual contributor role) at a client or within Accenture

Please note that this role may require you to work in rotational shifts



Qualifications

Any Graduation