Campaign Strategy Senior Analyst

Skill required: Marketing Operations - User Experience (UX) Design



Designation: Campaign Strategy Senior Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.Role requires Digital Marketing Ads & Promotion creation/design

The Customer Experience Design Lead is responsible for crafting and delivering exceptional end-to-end customer experiences by aligning customer needs with business objectives.

This role involves developing innovative design strategies, leading cross-functional teams, and leveraging insights to enhance customer journeys across all touchpoints by driving customer satisfaction, loyalty, and business growth.A process of enhancing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product. Understand the principles of User Experience (UX or UE), including understand perceptions of utility, ease of use, and efficiency.



What are we looking for?

Proficiency in experience design tools such as Adobe XD, Figma, or Sketch.

Strong understanding of UX/UI design principles and methodologies.

Familiarity with customer journey mapping tools (e.g., Miro).

Experience with data analysis and visualization tools (e.g., Tableau, Power BI).

Knowledge of digital platforms, customer engagement tools, and CRM systems.

Understanding of accessibility standards and inclusive design principles.

Strong leadership and stakeholder management skills.

Strategic and analytical mindset with a focus on customer needs.

Excellent communication and presentation skills.

Ability to manage multiple projects in a fast-paced environment.

Proven track record of leading large-scale customer experience initiatives in a complex, global environment.

Experience working with cross-functional teams in a matrixed organization.

Background in both digital and physical customer experience design is highly desirable.


Roles and Responsibilities:

Lead the design and optimization of customer journeys by identifying pain points, opportunities, and areas for improvement.

Develop customer personas, journey maps, and service blueprints to align strategies with customer expectations.

Define and implement strategies for delivering outstanding customer experiences across digital and physical channels.

Collaborate with product, marketing, and technology teams to ensure cohesive experiences that reflect the brand's values.

Utilize customer feedback, analytics, and market research to inform design decisions and enhance customer satisfaction.

Monitor customer experience metrics (e.g., NPS, CSAT) and recommend actionable improvements.

Act as a champion for customer-centric thinking, influencing and educating stakeholders on the importance of experience design.

Facilitate workshops, brainstorming sessions, and co-creation activities with internal teams and external partners.

Stay abreast of industry trends, best practices, and emerging technologies in customer experience and design.

Propose innovative solutions to elevate the overall customer experience and differentiate the brand in the market.

Ensure all customer experience designs comply with brand guidelines, accessibility standards, and regulatory requirements.

Establish frameworks and toolkits to maintain consistency in experience design across projects.


Qualifications

Any Graduation