Select Brands - Lead - eCommerce Advertising (3-6 yrs)

About the Company:

- Give wings to your career with the fastest growing and leading D2C brand based in Indore. Kyari specializes in providing an extensive range of home decor plants, stylish planters, pots, and garden utilities that add life and vibrancy to indoor and outdoor spaces.

- With a passion for green living and sustainable design, we curate our collections to inspire creativity, relaxation, and connection with nature. From trendy succulents and air-purifying houseplants to elegant pots and functional gardening tools, we offer everything our customers need to create their own urban jungle oasis.

To know more visit: www.kyari.co

Key Responsibilities Area:

- Develop and execute comprehensive Amazon advertising strategies to drive traffic, conversions, and revenue.

- Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display.

- Conduct keyword research, analyze campaign performance, and adjust bids to maximize ROI.

- Collaborate with the marketing team to align advertising efforts with overall marketing goals and strategies.

- Monitor competitor activity and market trends to identify opportunities for growth and improvement.

- Manage and track advertising budgets, ensuring efficient allocation of resources.

- Stay up-to-date with Amazon advertising best practices and industry trends.

KRAs

- Increase Amazon sales revenue through effective advertising campaigns.

- Improve Amazon advertising ROI and efficiency.

- Enhance brand visibility and product visibility on Amazon.

KPIs

- Advertising Cost of Sales (ACoS): Maintain ACoS within the target range.

- Return on Ad Spend (ROAS): Achieve a minimum ROAS target.

- Click-Through Rate (CTR): Maintain a healthy CTR for ads.

- Conversion Rate: Increase conversion rate for Amazon ads.

- Sales Revenue: Meet or exceed sales revenue targets from Amazon advertising.

Desired Skills

- Minimum 3-5 years of experience in Amazon advertising, with a focus on PPC campaigns.

- In-depth knowledge of Amazon advertising platform and best practices.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Excellent communication and collaboration skills.

- Proven track record of managing successful Amazon advertising campaigns.

- Familiarity with tools such as Amazon Advertising Console, Amazon DSP, and third-party analytics tools.

- Certification in Amazon advertising or relevant field is a plus.