Marketing Executive

Job Description:

The Marketing Executive will be responsible for planning, developing, and implementing marketing strategies to promote the company's products or services in Muzaffarpur and Vaishali office. The role involves a mix of strategic planning, on-ground marketing activities, and customer relationship management to achieve business goals.

Roles and Responsibilities:

1. Marketing and Strategy Development

• Develop and execute marketing plans and campaigns tailored for the local markets of Muzaffarpur and Vaishali.
• Conduct market research to identify target audiences, competitor activities, and market trends.
• Collaborate with management to set realistic marketing goals and key performance indicators (KPIs).

2. Brand Promotion

• Increase brand awareness through events, advertisements, and digital marketing campaigns.
• Establish partnerships with local vendors, influencers, and organizations to amplify outreach.
• Ensure the company's branding is consistent across all marketing materials and channels.

3. Sales Enablement and Lead Generation

• Support the sales team by generating leads through marketing activities.
• Organize promotional activities such as roadshows, stalls, and exhibitions in local areas.
• Identify potential customers and build relationships to convert leads into sales.

4. Reporting and Analysis

• Monitor the performance of marketing campaigns and report findings to the management team.
• Use data-driven insights to refine marketing strategies and optimize resource allocation.
• Prepare and present regular reports on marketing and sales performance in the assigned regions.

5. Customer Relationship Management

• Engage with customers to understand their needs and preferences.
• Build and maintain strong relationships with existing and prospective clients.
• Address customer queries and ensure satisfaction through timely support.

Skills and Qualifications:

Technical Skills:

• Proficiency in marketing tools and software (e.g., CRM software, analytics tools, etc.).
• Strong knowledge of both traditional and digital marketing strategies.
• Expertise in social media marketing, content creation, and SEO is an advantage.

Educational Qualifications:

• A bachelors degree in Marketing, Business Administration, or a related field.
• Master’s degree or certification in Digital Marketing is a plus.

Experience:

• 1-3 years of experience in marketing or a related field.