Business Growth Head

Job Profile: Business Growth Head

We are looking for a passionate and results-driven Business Growth Head to spearhead initiatives aimed at scaling our JEE, NEET and Foundation coaching programs. The ideal candidate will craft and implement strategies that enhance enrollment, elevate brand visibility, and foster meaningful engagement with students, parents and educational institutions. This role requires close collaboration with academic, admissions and operations teams to achieve institutional objectives.

Roles and Responsibilities

• Develop and execute innovative growth strategies to maximize enrollments across JEE, NEET, and Foundation programs.
• Design and oversee targeted digital marketing campaigns on platforms such as social media, search engines and email to ensure maximum reach and impact.
• Create, review and refine promotional content, including brochures, advertisements and online materials to ensure consistent brand messaging.
• Plan and manage key promotional events, including webinars, open houses, school outreach programs and seminars to build community connections and increase enrollment touch points.
• Build and maintain relationships with schools, educational influencers and career counselors to promote institutional offerings.
• Monitor marketing performance metrics, analyze campaign outcomes and make data-driven adjustments to achieve enrollment targets.
• Plan and manage marketing budgets to ensure cost-effective strategies with optimal ROI.
• Strengthen the institutes position as a leading choice in the education sector through impactful branding and differentiation strategies.
• Guide and mentor the marketing team, fostering a collaborative and results-oriented environment aligned with organizational goals.

Desired Candidate Profile

• Bachelor’s degree in Marketing, Business Administration or a related discipline.
• 5–10 years of experience in business growth or marketing, ideally within the education or edtech sectors.
• Familiarity with the competitive landscape of JEE and NEET preparation, including exam formats, student needs and coaching industry dynamics, is a plus.

Skills

• Proficiency in SEO, SEM, social media management and analytics tools like Google Analytics and marketing automation platforms.
• Excellent verbal and written communication abilities to engage effectively with internal and external stakeholders.
• Strong analytical capabilities to evaluate campaign performance and optimize strategies for success.
• Proven ability to lead and inspire teams toward achieving common goals.
• Ability to thrive in a fast-paced environment, juggling multiple priorities while adhering to deadlines.

Preferred candidate profile

Perks and benefits