Schneider Electric - General Manager - Brand & Marketing Communications (10-15 yrs)

General Manager -Brand and Marketing Communications

Responsibilities:

- Manage Brand and Marketing Communication for Lauritz Knudsen Brand

- Analyze brand positioning and consumer insights

- Shape and communicate the vision and mission behind the company-wide program

- Translate brand elements into plans and go-to-market strategies

- Lead creative development to motivate the target audience to "get inspired" and "take action"

- Conceptualize campaigns with an end-to-end execution in mind

- Establish performance specifications, cost and price parameters, market applications and sales estimates

- Measure and report performance of all marketing campaigns, and assess ROI and KPIs

- Monitor market trends, research consumer markets and competitors' activities

- Oversee new and ongoing marketing and advertising activities

- Manages all marketing programs around key campaigns, which includes social, advertising, print, promotions

- Strategize and continuously improvise the existing campaigns to deliver more. Drive innovation in communication and execution

- Manage and execute the integrated communication plan based on marketing guidelines and business objectives.

- Lead engagement initiatives across markets and personas: digital and physical events, programs and drive MAU (monthly active users) target achievement.

- Manage the offline and online branding activities in rural and metros

- Lead generation through online and offline source mediums; funnel construct and nurturing and sales enablement and support for enterprise sales' requirement

- Continuously measure and report KPI and ROI of all activities and programs carried out, based on ROI outcome, drive spend optimization.

Qualifications:

- Post-Graduation in Marketing (or other similar Marketing education)

- 10+ years of experience in conceptualizing and executing Integrated Marketing campaigns

Preferred experience:

- Managing a brand at a corporate level along with a prior experience of working with an advertising agency

- Ability to work in a fast-paced, high pressure, and confidential environment

- Excellent verbal, presentation and written communication skills

- Strong interpersonal and social skills resulting in the ability to guide and inspire teams

- High EQ, global mindset, action oriented, precise, reliable

- Willing to work in a multifunctional team and able to work with other global teams