Audience Platform Lead- Salesforce Data Cloud

Job Description

Audience Platform Lead- Salesforce Data Cloud
Experience: 7 to 9 Years (Minimum 2+ Years in Salesforce Data Cloud)
Location: Bangalore / Mumbai / Pune / Gurgaon
Certification: Salesforce Data Cloud Certification Mandatory
Shift: Uk Shift (2 PM to 11 PM)
Key Responsibilities:
Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition,
integration, quality assurance, and utilization.
Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and
content delivery.
Design, document and implement data models, data pipelines, and transformations to support data
ingestion, integration, and enrichment within Salesforce Data Cloud.
Be curious and up-to-speed with the fast-paced releases coming to the platform.
Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize
system performance for data initiatives.
Integrate data from various sources, including CRM systems, databases, and third-party platforms, to
support marketing and personalization efforts.
Provide training and support to development teams on utilizing Salesforce Data Cloud features and
capabilities.
SFDC Skills:
Configure and optimize Data Cloud platform to meet business needs.
Integration of Data Cloud with
o Salesforce CRM
o Salesforce MC
o Salesforce Marketing Intelligence
o Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)
o Snowflake
o Other sources
Set up and manage data streams from various sources, ensuring seamless data flow
Configure and develop criteria for Identity management, data transformations and calculated insights
Configure and develop Lead scoring based on customer data from CRM and engagement data from
different touchpoint such as website, MC engagement using data transformations and calculated insights
Configure data transformations for data lake objects
Develop and maintain data models that enhance data quality and usability.
Assist in the creation of customer segments and support marketing and analytics teams.
Monitor the platform to detect and resolve disruptions or errors promptly
Qualifications:
Bachelor s degree in computer science, Information Technology, Marketing, or a related field.
Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database
solutions
Salesforce Data Cloud Consultant certification strongly preferred.
Strong understanding of marketing automation, data segmentation, and personalized customer journeys,
decisioning and Next Best Action.
Experience with data integration and API utilization.
Expertise in data modeling, ETL processes, data integration tools, and SQL.
Experience with customer data platforms (CDPs) and data management practices, including data
governance and compliance.
Excellent problem-solving skills and attention to detail, with the ability to troubleshoot operational
challenges.
Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.
Strong communication and collaboration skills, with the ability to work effectively across cross-functional
teams.