Audience Platform Lead (7-10 yrs)

Job Description :

Key Responsibilities :

- Lead the end-to-end implementation of Salesforce Data Cloud (CDP), including data acquisition, integration, quality assurance, and utilization.

- Configure and implement data-driven segmentation strategies, ensuring accurate audience targeting and content delivery.

- Design, document and implement data models, data pipelines, and transformations to support data ingestion, integration, and enrichment within Salesforce Data Cloud.

- Be curious and up-to-speed with the fast-paced releases coming to the platform.

- Collaborate with IT teams to ensure seamless data integration, troubleshoot technical issues, and optimize system performance for data initiatives.

- Integrate data from various sources, including CRM systems, databases, and third-party platforms, to support marketing and personalization efforts.

- Provide training and support to development teams on utilizing Salesforce Data Cloud features and capabilities.

SFDC Skills :

- Configure and optimize Data Cloud platform to meet business needs.

- Integration of Data Cloud with :

1. Salesforce CRM

2. Salesforce MC

3. Salesforce Marketing Intelligence

4. Websites/microsites - using SDK method (setup connectors, sitemaps, schema, data streams)

5. Snowflake

6. Other sources

- Set up and manage data streams from various sources, ensuring seamless data flow

- Configure and develop criteria for Identity management, data transformations and calculated insights

- Configure and develop Lead scoring based on customer data from CRM and engagement data from different touchpoint such as website, MC engagement using data transformations and calculated insights

- Configure data transformations for data lake objects

- Develop and maintain data models that enhance data quality and usability.

- Assist in the creation of customer segments and support marketing and analytics teams.

- Monitor the platform to detect and resolve disruptions or errors promptly

Qualifications :

- Bachelor's degree in computer science, Information Technology, Marketing, or a related field.

- Proven experience (2+ years) with a strong focus on Salesforce Data Cloud and/or custom database solutions

- Salesforce Data Cloud Consultant certification strongly preferred.

- Strong understanding of marketing automation, data segmentation, and personalized customer journeys, decisioning and Next Best Action.

- Experience with data integration and API utilization.

- Expertise in data modeling, ETL processes, data integration tools, and SQL.

- Experience with customer data platforms (CDPs) and data management practices, including data governance and compliance.

- Excellent problem-solving skills and attention to detail, with the ability to troubleshoot operational challenges.

- Familiarity with cloud technologies (e.g., AWS, Azure, GCP) and data modeling/scoring technologies.

- Strong communication and collaboration skills, with the ability to work effectively across cross-functional teams.