Sales Officer – General Trade

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About Zydus Wellness

Zydus Wellness, an FMCG leader, develops, manufactures, and markets health and wellness products, integrating healthcare, skincare, and nutrition. Founded in 1988 with Sugar Free, India’s first zero- calorie sugar replacement, it now manages seven global brands, including Complan, Glucon-D, Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000 dairy farmers and 2,000 MSMEs.

With a focus on research, quality, and innovation, Zydus Wellness operates on core pillars of manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad and Mumbai, it runs four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr. Sharvil Patel and CEO Tarun Arora, serving customers in over 25 countries across three continents.

Get to know our organization – Click on the below links

1. Company Website 2. Zydus Corporate Park

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Sales Officer – General Trade

Functional Reporting: Area Sales Manager - GT

Administrative Reporting: Area Sales Manager - GT

Location: XXXXXX

Role Purpose:

This role is responsible for driving growth in Primary and Secondary sales in General Trade Channel in the assigned territory and requires a positive approach in managing and implementing sales strategies, market executions and achieving sales targets.

Key Accountabilities/ Responsibilities:

1. Financial: Responsible to drive Primary Sales in RDS and Secondary Sales in Markets assigned.

Understand and ensure profitable / sustained growth of business and strong orientation to commercial terms, profitability calculations etc.

Responsible for ensuring adequate stock levels at RDS point as per Company guidelines.

2. Customer: Identify and expand distribution in the assigned territory.

Execute the distribution of Zydus Wellness products supported by a team of RDS , DSR who cater to the customers in these markets.

Meet and build strong connect with outlets on regular basis for sales of Zydus products.

Conceptualize and execute Company Programs for sustained business growth in the assigned territory.

3. Process: Coordinate with RDS & Branch team for commercials such as Collections, Claims etc.

Appraise the organisation on regular intervals about the Competitor activities such as New Products / Packs, Schemes etc.

Gather data on Competitor pricing, Sales, Customer base etc and analyse sales data and past trends on a continuous basis.

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4. People: Identify, Motivate and Develop, RDS, DSR and create a high performing team.

Key Deliverables:

Sales Targets Achievement: Meeting or exceeding sales goals set for the segment, often measured in revenue, volume of orders, or number of new outlets.

Market Penetration and Expansion: Expanding the company’s presence in the market by targeting new geographic areas, market segments, or product lines.

Product Knowledge and Promotion: Demonstrating a deep understanding of the company’s products and benefits, and effectively distribute them to meet the specific needs of the market.

Training & Support: Provide training and support to DSR and RDS on product features, benefits, company programs, ways of working to improve productivity and earnings.

Key Interactions:

Area Sales Manager

Zonal Sales Manager

Branch Commercial Manager

Branch Customer Marketing Manager

Branch Logistics Manager

Business Process Associate

Channel Business Partner (RDS)

Distributor Sales Representative

Key Dimensions:

Individual Contributor

Educational Qualifications:

Graduate / MBA Preferred

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Experience (Type & Nature):

Minimum 2 to 3 years of experience in handling General Trade sales preferably in a FMCG with good knowledge of Sales Force Automation.

Functional Competencies

Good Knowledge and understanding of General Trade Sales

Sound Knowledge of Sales Fundamentals

Having hands on experience in Sales Force Automation (SFA)

RDS Management including ROI

Behavioral Competencies:

Result Oriented

Analytical Ability

Takes Initiative

Negotiation & Problem Solving

Good written & oral communication